Advertising Director

Sep 28, 2012
Oct 28, 2012
Human Resources
Full Time
The primary responsibilities for this role are as follows:

?Builds and maintains ad revenue for publications by continually prospecting for new accounts, leads and sales opportunities on the phone and in person
?Manages account database, including prioritizing and organizing sales calls to maximize business
?Proactively communicates account and sales information to management and sales team
?Conducts regular analysis and forecasts on accounts and sales information.
?Develops and articulates advertising strategy in response to product objectives.
?Designs and maintains an advertising program that spans all types of media opportunities.
?Identifies advertising objectives and target markets for products or services.
?Builds brand identity and raises awareness through effective advertising programs.
?Confers with Publisher to outline new policies or sales promotion campaigns.
?Confers with outside advertising agencies and print, broadcast, and online media representatives to negotiate advertising contracts.
?Services all existing active accounts by maintaining constant contact with clients to ensure that we are meeting and/or exceeding their expectations.
?Using research of clients as a guide, prepares sales presentations, budget recommendations, and creative ideas for prospects and current clients.
?Follows up on traffic and production of ads to ensure proper placement and that the correct ad is being run.
?Tracks sales in database and ensure that input of all data is correct
?Develops and maintain both local direct and agency accounts.
?Builds relationships in the community to assist the magazine reach revenue goals.
?Develops and utilizes current non-traditional revenue (i.e. sponsorship) opportunities to generate revenue.
?Works with clients and finance to ensure timely payment for all sold and/or assigned accounts.
?Represents the company at client and company events to promote business.
?Completes all forms and process paperwork for assigned accounts according to company specifications to ensure proper handling of accounts.

The ideal candidate will have the following qualifications and experience:

?Bachelor's degree (B. A.) from four-year college or university; or five to seven years related experience and/or training; or equivalent combination of education and experience.
?Minimum five years prior sales experience in publishing recommended.
?Prior experience with luxury brand products and clients preferred.
?Minimum three years prior experience managing a sales team.
?Knowledge of sales market and competitors in local market.
?Ability to operate a computer and Microsoft Office programs such as Word, Excel and Outlook; ability to create PowerPoint presentations for sales pitches.
?Ability to navigate sales system.
?Must exhibit strong leadership ability and be highly motivated and goal oriented.

We offer a competitive compensation package, health benefits, 401(k) with company match and a generous Paid Time Off program.

Resumes without salary requirements will not be considered.

No phone calls please. Candidates under consideration will be contacted.