Search Engine Optimization (SEO) Strategist

New York
Oct 02, 2012
Nov 01, 2012
JoAnne Davis
Advertising, Other
Full Time
iCrossing is looking for a Search Optimization Strategist (SEO) to work in our New York Office to execute successful campaigns designed to meet specific client goals and objectives. The Strategist will be responsible for making strategic decisions that are tied to all research, development, and implementation related tasks and deliverables.

In addition, the Strategist plays a central role in several reporting and analysis related tasks, assists in client training, provides information on governance-related programs, and works to ensure that the bought, earned and owned digital marketing strategies are seamlessly integrated into the SEO program.

Responsible for the production and delivery (client review) of all “Strategy” related tasks and deliverables as outlined by a Statement of Work.
***Obstacle Analysis Report
***Page & Keyword Selection Strategy
***Template Optimization Strategy
***Recommended Titles Report
*** Optimization Elements

Assist Analysts in the production and delivery (client review) of all “Development and Implementation” tasks and deliverables as outlined by a Statement of Work.
***Competitive SEO Analysis
***Keyword Analysis (Scorecard)
***Link Analysis Report
***Baseline Reports
***Outreach Strateg
***Monthly Link Acquisition
***Monthly Reporting

Responsible for on-going client training via Best Practices Workshops and the creation of industry white papers / POV’s per

Responsible for the successful “integration” of SEM and social media as related to the overarching SEO strategy

* Bachelor’s degree or equivalent experience
* 2+ years of industry experience working on mid to large brands
* Strong understanding of major search engine algorithms
* Ability to identify and recommend solutions to technical hurdles
* Fundamental understanding of HTML
* Experience with CSS, JavaScript and Flash a plus
* Strong experience with industry standard tools
***Google AdWords
***Majestic SEO
* Familiarity / working experience with popular website analytics applications
***Google Analytics
Proficient with Microsoft Office Suite
Strong written and verbal communication skills

In your cover letter, please describe your interest in this role and why you would be a great candidate for consideration.

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