Media Planner

Oct 03, 2012
Nov 02, 2012
Full Time

We’re searching for a Media Planner who can establish themselves within the company and with clients as an expert in the field of media. You’ll negotiate with media vendors and work with the media supervisor to develop strategic recommendations that meet client-marketing objectives.

Tasks and responsibilities:

• Work with the media supervisor to develop strategic channel/media approach that meet client objectives

• Develop a considered vehicle list

• Lead in the development of the recommendation document

• Utilize media research tools and resources to aid in campaign development

• Develop RFP and field vendor questions 

• Evaluate returned RFPs and determine vehicle selections

• Develop the final buy recommendation and buy summary

• Present the recommendation to the client

• Manage the associate planner in gathering creative spec data, developing insertion orders, trafficking and monitoring of campaigns

• Handle invoice reconciliation and bill pay process

• Manage cross-departmental issues/questions regarding campaign execution

• Provide measurement with necessary information and document framework to pull results data

• Develop and present concise results highlighting relevant learning gained and recommendations for future campaigns

• Be the day-to-day contact for vendors specific to client business

To qualify, you’ll need:

• Four year degree

• 2-4 years as a media assistant or planner with multi-channel experience

• Creative agency experience

• Clear understanding of the media planning and buying process

• Ability to understand client objectives and how they translate into media strategies

• Strong familiarity with the digital environment

• Solid understanding of general advertising and direct marketing performance metrics

• Understanding of strengths/weaknesses of media research tools and how to effectively use them