Copywriter

Employer
Tucker Advisory Group
Location
Littleton
Posted
Oct 05, 2012
Closes
Nov 04, 2012
Contact
Hiring Manager
Duration
Full Time
Job Description

The Copywriter provides original ideas to a variety of interactive/online oriented campaigns as well as print marketing efforts. Projects include creating, writing, researching, proofreading and/or contributing to: social media updates, content development for subscriber microsites, writing periodic promotional emails and newsletters, print brochures, video scripts, financial manuscripts, corporate communication and more.

Essential Duties and Responsibilities

Creates content for eblasts, newsletters, websites, microsites, brochures, ads, video scripts, financial articles and other related informative, marketing and promotional materials.
Works closely with the Digital Marketing team to ensure we’re fully leveraging the websites for maximum impact/results.
Translates concepts for all audiences: internal team, agents/advisors, subscribers and end user (consumer).
Researches industry hot topics and copy, proofreads and fact-checks copy as needed; Consults with marketing or business development department and/or agent/advisors to obtain information on product or service and discuss style and length of advertising copy.
Maintains brand integrity in voice and content.
Performs ongoing rewrites of copy as required.
Participates in the planning, development and creation of creative concepts.
This list is not all inclusive. Other duties may be assigned. The choice of duties and responsibilities is at the discretion of the employer.

Qualifications

Bachelor's degree (B. A.) in Journalism, English, Communications, Advertising Media or other relevant field and three to five years related copywriting experience. Excellent writing skills in a broad range of styles including grammar and proofreading skills and the ability to communicate clearly and effectively with management, peers and customers is required. Must demonstrate an extensive knowledge of virtual communities and social media practices.
Previous experience with creating and implementing SEO/Search Marketing Strategy and a strong knowledge of financial products, financial industry’s current markets and translating financial ideas into readable lay terms is desired. Web editing skills a plus.

Additional Information

Tucker Advisory Group is an equal opportunity employer.