Product Marketing Manager, PawNation / Weather / Mandatory

New York
Oct 06, 2012
Nov 05, 2012
Full Time
About AOL
Passionate, curious, creative? Our employees have helped to create popular and engaging online products and destinations that attract over 150 million unique visitors each month globally. As a result, AOL is a leading global web services company with a substantial worldwide audience, a suite of powerful web brands and industry leading products, and one of the largest advertising networks in the United States. We look for people that are exceptionally imaginative, collaborative, and truly psyched about our mission to inform, entertain and connect the world.

About AOL Services
AOL Services focuses on curating the best content, products, and services mirrored to real human behavior – what people need to make their digital lives as convenient as possible. We create an integrated experience that allows AOL consumers to feel like valued AOL Members, gaining access to the most useful content from some of the best brands, communication tools, and valuable services. Whether through communication products like AOL Mail and AIM, our mobile services, or our subscription packages, AOL Services is pivotal in driving traffic and user engagement across the AOL network.

About Role
The Product Marketing & Audience/Revenue Development team drives end-to-end execution of all display advertising campaigns on PawNation, AOL Weather, and Mandatory – from ideation to sale, delivery and wind-down. This team interacts with many internal stakeholders within both AOL Services & AOL Advertising throughout the process, including but not limited to: Editorial, Product Management, Audience Analysts, Sales, Sales Strategy and Ad Operations. In this role, you will collaborate with the Post-Sale Product Marketing Manager

• Responsible for the outbound Advertising Sales activities of PawNation, Mandatory, and AOL Weather
• Serve as the primary point of contact for Advertising Sales for questions around USP,
• Audience Profile and Advertising Products and Programs.
• Manage sponsorships and the ODF process between welcome screen, Vertical Operations, and site edit
• Preparing sales and customer-facing product marketing collateral
• Project manage the set-up, implementation and delivery of custom programs on PawNation, Mandatory, and AOL Weather
• Work with Vertical Operations to ensure deliverability of campaigns.
• Work with site editors and welcome screen to brainstorm and package feature and custom edit projects that support both editorial aspirations as well as sales requests.
• Maintain the Sales focused editorial calendars.
• Lead pre-sale marketing operations for all display advertising revenue streams in properties
• Serve as the primary point of contact for Sales/Account Management and Sales Strategists for RFP’s
• Manage, track and communicate sales pipeline, RFPs, pitches and other sales-related activity
• Constantly provide updates to Sales and internal groups around the properties, including but not limited to: new product features, product news, new sponsorships, editorial mission and traffic/ranking wins.
• Manage the update of all marketing and sponsorship collateral for the properties, including but not limited to: General presentations, media kits, sponsorship one-sheeters, etc.
• With Audience Analyst, issue weekly win emails for the properties' extended teams. Be a go-to expert on the properties' audiences.
• Lead the planning and execution of Quarterly Sales Roadshows, including all materials needed to effectively communicate sales opportunities within the properties

• Undergraduate degree
• 3-5 years of experience in one or more of the following disciplines: Online Account/Relationship Management, Marketing and Online Sales Operations
• Must be a team player with a passion for superior customer service
• Must have excellent organizational and project management skills
• Strong reporting and analytics abilities including, but not limited to Omniture SiteCatalyst and Discover, ComScore, Nielsen @Plan, Kantar and other marketing/audience toolsets
• Strong knowledge of display advertising operations
• Technical knowledge of basic coding skills (HTML, Javascript) desired but not mandatory
• Comfortable and energized by dynamic, rapidly-changing environments

More jobs like this