Traffic Coordinator, AOL Video

Los Angeles
Oct 06, 2012
Nov 05, 2012
Full Time
About AOL
At AOL weâ??re focused on radically redefining the world of online communications. We are transforming how people around the globe connect with information, entertainment and one another by bringing together award winning journalists and innovative technologies to create rich and engaging consumer experiences. We look for people who are exceptionally imaginative, collaborative, and truly excited about our mission - to inform, entertain and connect the world.

About AOL Advertisingâ?¨
AOL Advertising is revolutionizing the way online advertising works. We operate on the cutting edge of media, giving clients a diversity of means to reach global audiences that consume AOL content on a daily basis. AOL is uniquely positioned in the marketplace to work with brands to move their stories forward given our focus on original content, sophisticated distribution models and social marketing approaches. Simply put, we tell the story, take it places and get people talking.

Traffic Coordinator, AOL Video

AOL Video is seeking a Traffic Coordinator to join the Video Operations team. Our team is responsible for implementation of video campaign initiatives for AOL Video, which includes properties on AOLâ??s Huffington Post Media Group O&Os and other industry leading content destinations. As a Traffic Coordinator, you will be responsible for campaign implementation, with daily use of multiple ad serving systems, managing and tracking campaign delivery, investigating discrepancies, reporting and campaign optimization.
The ideal candidate wants to be a part of innovative, professional and dynamic advertising operations team. The trafficker will be responsible for all aspects of ad campaign fulfillment: creative testing and implementation, screenshot decks, campaign flighting, and quality assurance. This person will set up, monitor, and optimize online advertising campaigns to maximize performance and meet campaign goals.

â?¢Traffic and manage online advertising campaigns.
â?¢Performing quality assurance, upload and QA 3rd party ad tags to ensure that they meet advertising materials specifications and policy set by the company.
â?¢Ensure all online ad campaigns are properly booked into the ad server as reflected in sales insertion orders.
â?¢Handle all available inventory requests and fixed placement reservations for Sales Team providing proper guidance to maximize the revenue opportunity.
â?¢Modify flash files, streaming videos, third party ad tags etc. to ensure ad server compatibility.
â?¢Test and QA ad creatives to certify that publisher specifications are met and ads are operating and tracking properly.
â?¢Troubleshoot technical issues both internally and with third party vendors.
â?¢Provide screenshots to Agencies within 24 hours of campaign launch.
â?¢Analyze campaign performance, delivery, and pacing to guarantee client's expectations are exceeded.
â?¢Provide support to advertising clients and internal Ad Sales staff.

â?¢Previous online trafficking experience a PLUS!
â?¢Knowledge of online advertising processes (knowledge of ad serving technologies and all components of ad campaigns, including ad units, banner delivery, rich media products, custom development and content integration).
â?¢Experience with various ad serving system tags (Doubleclick, Atlas, Vindico, etcâ?¦)
â?¢Experience working with HTML, Javascript and Macromedia Flash.
â?¢Experience with project management, account management, or relationship management.

AOL is an equal opportunity employer and does not discriminate on the basis of age, color, disability, marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other classification prescribed by applicable law.

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