Strategic Account Manager, AdLearn Open Platform

Employer
Location
New York
Posted
Oct 06, 2012
Closes
Nov 05, 2012
Duration
Full Time
AOL Advertising is revolutionizing the way online advertising works. We operate on the cutting edge of media, giving clients a diversity of means to reach global audiences that consume AOL content on a daily basis. AOL is uniquely positioned in the marketplace to work with brands to move their stories forward given our focus on original content, sophisticated distribution models and social marketing approaches. Simply put, we tell the story, take it places and get people talking.

Passionate, curious, creative? Our employees have helped to create popular and engaging online products and destinations that attract over 150 million unique visitors each month globally. As a result, AOL is a leading global web services company with a substantial worldwide audience, a suite of powerful web brands and industry leading products, and one of the largest advertising networks in the United States. We look for people that are exceptionally imaginative, collaborative, and truly psyched about our mission to inform, entertain and connect the world.

AOL Advertising is seeking a Platform Account Manager to join our sales team. The primary purpose of this position is the ownership and management of the day to day relationships with clients/customers of the Adlearn Open Platform. The Account Manager is responsible for the pre- and post-sale process, which includes partnering with regional sales professionals and/or business analysts to train, integrate and grow client campaigns and revenue on a self-service or managed-service basis. The incumbent will ensure client satisfaction and Advertising.com business health through creation of custom campaign strategies; analyzing deal or campaign performance; and communication with partners and appropriate internal departments on these initiatives.


PRINCIPAL RESPONSIBILITIES

  • Manage the day-to-day business relationship with enterprise level clients, provide a primary point of contact on daily campaign performance and expert knowledge of platform features and capabilities to promote increased adoption and loyalty of usage.

  • Effectively optimize campaign performance by recommending adjustments to inventory, targeting, creative components and/or bidding strategies.

  • Responsible for onboarding new clients including negotiating MSA’s, training clients for self-service management, integration of client side data partner/s and creation of custom inventory sets. 

  • Serves as primary point of contact to existing clients on issues regarding performance reports and general maintenance.

  • Provides technical guidance on campaign specifications and provides troubleshooting/conflict resolution.   

  • Responsible for day-to-day communication with internal and external customers to monitor campaign delivery and contract compliance, ensuring full revenue recognition and client objectives success.

  • Track and analyze usage trends and prepare sales and internal reports.

  • Deliver on all role specific accountability metrics and goals.

  • Utilize third-party research tools to support plan recommendations and provide competitive spending analysis.


QUALIFICATIONS: KNOWLEDGE, EXPERIENCE, SKILLS

  • Minimum 3-6 years of account management, business analysts or selling experience in internet advertising sales.

  • Bachelor’s degree or equivalent experience.

  • Strong technical knowledge of digital advertising including real-time inventory bidding, first and third party data capabilities, third party adserving systems, analytics engines, competitive platforms and non-reserved media capabilities in general.

  • Entrepreneurial attitude – ability to identify unique or improved business processes and work autonomously to institute improvement.

  • Strong customer focus – promoting customer satisfaction, resolution and loyalty.

  • Outstanding computer skills including solid knowledge of Excel, Word, Power Point, and CRM systems.  

  • Ability to work independently, evaluate business situations objectively and make informed decisions.

  • Excellent verbal and written communication skills, as well as strong presentation skills; excellent analytical skills; results and detail oriented; accountable; strong work ethic; strong team player; solid negotiation skills; proactive self-starter; creative/strategic thinker who is process oriented and has the ability to multi-task.




About AOL
Do you want to make the Internet better? We do too. And we’re always looking for people with great ideas. We need free spirits and straight shooters. Creatives and critics. Nerds with nerve. People who love the Internet, but can see its cracks… and future, too. At AOL we’re focused on radically redefining the world of online communications. We are transforming how people around the globe connect with information, entertainment and one another by bringing together award winning journalists and innovative technologies to create rich and engaging consumer experiences. We look for people who are exceptionally imaginative, collaborative, and truly excited about our mission - to inform, entertain and connect the world.


More jobs like this