Director, Digital Analytics

New York
Oct 08, 2012
Nov 07, 2012
Mr. Human Resources
Full Time
ALM is seeking a Director, Digital Analytics. The ideal candidate will have strong analytic skills and a desire to work with clients to maximize their business opportunities.

•Serve as internal subject matter expert on the reporting tools and metrics by providing information on best practices, benchmarks, key performance indicators, etc.
•Track and compare traffic drivers and usage trends and recommending site enhancements where appropriate to improve user experience, increase traffic, online sales and overall value to marketing and advertising partners
•Work with business and editorial to understand their reporting needs, design reports to meet the requirements and work with colleagues to make sure the reports are properly interpreted and used
•Respond to ongoing internal customer requests for data and analysis
•Provide training on how to interpret and use data for business analysis
•Perform analysis in support of direct marketing and/or ecommerce for online media subscription sites

•3 - 5 years of hands-on web analytics experience with content based websites
•Bachelor's degree required
•Experience implementing and using a tagged-based Web reporting tool such as Omniture SiteCatalyst to create reports and interpret data
•Knowledge of search engine optimization best practices
•Ability to communicate and work effectively with business owners
•Proficiency with Excel and PowerPoint
•Ability to prioritize and manage multiple tasks and a sound comfort level with a high work load
•Excellent verbal and written communication skills

ALM places a high value on employees and strives to be an employer of choice. To that end we offer competitive salaries, professional growth opportunities, and a comprehensive selection of benefits that include: medical, dental, vision, 401(K) and life insurance options.

Qualified candidates should submit resume and cover letter with salary requirements to for immediate consideration. Only candidates selected for interviews will be contacted. No phone calls or agencies please. ALM is an equal opportunity employer that encourages and values diversity. M/F/D/V

More jobs like this