Grassroots & Community Marketing Director
Position SummaryWe seek a Director of Grassroots & Community Marketing to serve as our account manager for a portfolio of 10-14 Teach For America regions, capturing the "heart and soul" of our local work within the broader scope of our national brand. As a member of the "Soul Patrol"-as our Regional Marketing team is affectionately known-you are responsible for ensuring each region has the support, expertise, and resources needed to build awareness and advocacy among our constituents-including corps members, alumni, school/district officials, donors, and naturally, our students and community partners. Additionally, you will be charged with developing a comprehensive marketing plan and collateral to build advocates within all of the communities in which our corps members teach. We know that we are unable to reach "One Day" without this vital community support, so we seek a passionate, well-informed storyteller who is grounded in the experiences and perspectives of our students to lead this charge by building Teach For America mission awareness with the parents of our students, civic leaders, and local organizers. You will report to the Sr. MD of Regional Marketing. Team OverviewOur beloved, smart, and witty Marketing + Communications team strategically partners with our colleagues to help Teach For America meet its organizational and team-specific goals by:Developing and sharing actionable insights about our various target audiences;Delivering high-quality, innovative, multi-channel marketing solutions that represent the essence of our brand;Driving awareness and intent to act among prospects, parents and potential donors; andEmpowering staff, corps members, alumni and allies to be effective stewards of the Teach For America brand and help foster their advocacy.This position sits on the Regional Marketing team, the marketing account group charged with providing tailored and responsive marketing support to Teach For America's 46 (and growing!) regions. This team is also responsible for marketing-related aspects of TFA events including benefit dinners, institute ceremonies, and alumni summits. We work hard and have fun while doing it!ResponsibilitiesResponsibilities include but are not limited to:In collaboration with multiple internal teams, define needs of regions, determine scope of marketing projects for upcoming year to create and deliver innovative and tailored marketing solutionsManage a portfolio of 10-14 regions, ensuring that each region in is equipped with marketing materials needed for various constituencies and events Determine synergies between marketing needs across regions and develop solutions to efficiently meet themEvery quarter, lead the consultation, development, and execution of custom marketing projects for high-stakes regions, including creating custom suites of marketing materialsManage, influence, and motivate cross-functional teams - including regional staff and key stakeholders on the Insights, Digital and Creative teams - to envision and deliver marketing materialsCandidate ProfileApproach to WorkDemonstrated commitment to diversity, inclusiveness & community partnershipA sense of fun & family with colleaguesBrilliant written & verbal communication skillsOutstanding customer-service ethic & follow-through, leveraging high empathyExceptional judgment & ability to make high-stakes decisions with relative autonomyInnate motivation with strong results-orientation in a fast-paced environmentA desire for ongoing feedback in order to continuously improveRequiredBachelor's degree & at least five years of directly-related work experienceDemonstrable experience working directly in urban & rural communities as an educator, community organizer, campaign leader, or advocateTrack record of generating new marketing or campaign solutions that raise awareness & generate intent to actDemonstrated skill & success in complex project management, spanning multiple stakeholders simultaneouslyPassion for our mission to provide all students access to an excellent educationStrong preference forExperience working with multi-channel advertising & marketing or Teach For America staff experiencePrior management of a portfolio of clients, including managing through "dotted lines"-aka "lateral management"Comfort externally representing Teach For America, or another mission-oriented non-profit/cause-marketing orgApplication Requirements and ProcessApplications will be reviewed on a rolling basis. Please submit your resume and one-page cover letter with your application. To link directly to this job listing, please use the following address http://teachforamerica.taleo.net/careersection/01/jobdetail.ftl?&job=12276 Benefits and SalarySalary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included. Anti-Discrimination Policy and Commitment to DiversityTeach For America seeks individuals of all ethnic and racial backgrounds to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to this effort.