Grassroots & Community Marketing Director

New York
Oct 15, 2012
Nov 14, 2012
External Talent Recruitment
Marketing, Other
Full Time
Position Summary
We seek a Director of Grassroots & Community Marketing to serve as our account manager for a portfolio of 10-14 Teach For America regions, capturing the "heart and soul" of our local work within the broader scope of our national brand. As a member of the "Soul Patrol"-as our Regional Marketing team is affectionately known-you are responsible for ensuring each region has the support, expertise, and resources needed to build awareness and advocacy among our constituents-including corps members, alumni, school/district officials, donors, and naturally, our students and community partners.

Additionally, you will be charged with developing a comprehensive marketing plan and collateral to build advocates within all of the communities in which our corps members teach. We know that we are unable to reach "One Day" without this vital community support, so we seek a passionate, well-informed storyteller who is grounded in the experiences and perspectives of our students to lead this charge by building Teach For America mission awareness with the parents of our students, civic leaders, and local organizers. You will report to the Sr. MD of Regional Marketing.

Team Overview
Our beloved, smart, and witty Marketing + Communications team strategically partners with our colleagues to help Teach For America meet its organizational and team-specific goals by:
Developing and sharing actionable insights about our various target audiences;
Delivering high-quality, innovative, multi-channel marketing solutions that represent the essence of our brand;
Driving awareness and intent to act among prospects, parents and potential donors; and
Empowering staff, corps members, alumni and allies to be effective stewards of the Teach For America brand and help foster their advocacy.
This position sits on the Regional Marketing team, the marketing account group charged with providing tailored and responsive marketing support to Teach For America's 46 (and growing!) regions. This team is also responsible for marketing-related aspects of TFA events including benefit dinners, institute ceremonies, and alumni summits. We work hard and have fun while doing it!

Responsibilities include but are not limited to:
In collaboration with multiple internal teams, define needs of regions, determine scope of marketing projects for upcoming year to create and deliver innovative and tailored marketing solutions
Manage a portfolio of 10-14 regions, ensuring that each region in is equipped with marketing materials needed for various constituencies and events
Determine synergies between marketing needs across regions and develop solutions to efficiently meet them
Every quarter, lead the consultation, development, and execution of custom marketing projects for high-stakes regions, including creating custom suites of marketing materials
Manage, influence, and motivate cross-functional teams - including regional staff and key stakeholders on the Insights, Digital and Creative teams - to envision and deliver marketing materials

Candidate Profile
Approach to Work
Demonstrated commitment to diversity, inclusiveness & community partnership
A sense of fun & family with colleagues
Brilliant written & verbal communication skills
Outstanding customer-service ethic & follow-through, leveraging high empathy
Exceptional judgment & ability to make high-stakes decisions with relative autonomy
Innate motivation with strong results-orientation in a fast-paced environment
A desire for ongoing feedback in order to continuously improve
Bachelor's degree & at least five years of directly-related work experience
Demonstrable experience working directly in urban & rural communities as an educator, community organizer, campaign leader, or advocate
Track record of generating new marketing or campaign solutions that raise awareness & generate intent to act
Demonstrated skill & success in complex project management, spanning multiple stakeholders simultaneously
Passion for our mission to provide all students access to an excellent education
Strong preference for
Experience working with multi-channel advertising & marketing or Teach For America staff experience
Prior management of a portfolio of clients, including managing through "dotted lines"-aka "lateral management"
Comfort externally representing Teach For America, or another mission-oriented non-profit/cause-marketing org

Application Requirements and Process
Applications will be reviewed on a rolling basis. Please submit your resume and one-page cover letter with your application.

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Benefits and Salary
Salary for this position is competitive and depends on prior experience. In addition, a comprehensive benefits package is included.

Anti-Discrimination Policy and Commitment to Diversity
Teach For America seeks individuals of all ethnic and racial backgrounds to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to this effort.

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