Social Media Digital Content Producer

Employer
Dana Farber Cancer Institute
Location
Boston
Posted
Oct 23, 2012
Closes
Nov 22, 2012
Contact
Human Resources
Category
Social Media
Duration
Full Time

Job ID: 23002
Date Posted: 10/16/2012
Location: 20 Overland St, Boston
Job Family: Communications
Full/Part Time: Full-Time
Regular/Temporary: Regular
FLSA Status: Exempt

Job Summary

Located in Boston, Dana Farber Cancer Institute brings together world renowned clinicians, innovative researchers and dedicated professionals, allies in the common mission of conquering cancer, HIV/AIDS and related diseases. Combining extremely talented people with the best technologies in a genuinely positive environment, we provide compassionate and comprehensive care to patients of all ages; we conduct research that advances treatment; we educate tomorrow's physician/researchers; we reach out to underserved members of our community; and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

Can you tell a story? Can you do it with words? With photos and presentations? Withaudio and video? With tweets and text? For different audiences and in many different formats?

Dana-Farber Cancer Institute is looking for a social media content producer to develop and produce content for the many different audiences with whom we interact. The content producer will be an integral part of Dana-Farber’s ambitious communications and marketing efforts and will have major responsibility for creating a variety of content across different platforms.

The content producer will help create the voice of Dana-Farber iin social media. He/she will create and frequently post content in both our own communities and relevant blogs and communities elsewhere.

Responsiblities include:

  • Develop and revise text for DFCI blogs and other web properties
  • Create online media such as podcasts, Slideshare presentations, videos, and other emerging platforms
  • Adapt existing content for online distribution
  • Support editorial efforts of other communications departmentmembers
  • Help ensure that all content reflects best practices in SEO and SEM
  • Help ensure that online content reflects the appropriate voice, tone and level of complexity and detail
  • Write web copy and stories about DFCI’s clinical and research activities
  • Develop copy for online marketing campaigns
  • Maintain relationships with Institute programs and staffers to stay current on Institute activities
  • Propose appropriate articles, copy and other content for online channels
  • Support various internal client teams and projects

Successful candidate will have:

  • In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, YouTube, Twitter, etc.)
  • Demonstrated high editorial skills and standards
  • Excellent verbal communication skills
  • A team player with ability to work to tight deadlines, deliver results and use initiative
  • Strong project management and organizational skills
  • Have a strong knowledge of principles of SEO
  • Technical proficiency and experience with various content creation and editing programs
  • Minimum of 5 years of writing experience, including at least 2 years writing for online channels
  • A Bachelor’s degree or equivalent in English, Journalism or related subject
  • Extensive experience with social media applications and analytics
  • The ability to train others
  • Enthusiasm and the ability to garner support and interest from contributors throughout the institute
  • Clear understanding of online conventions and standards



Schedule




Generally, a 40-hour workweek with some monitoring and posting on sites after usual business hours and weekends. May include posting on weekends and after hours.



Dana-Farber Cancer Institute is an Affirmation Action/Equal Opportunity Employer - committed to diversity and inclusion in our workforce.


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