Social Media Digital Content Producer

Dana Farber Cancer Institute
Oct 23, 2012
Nov 22, 2012
Human Resources
Social Media
Full Time

Job ID: 23002
Date Posted: 10/16/2012
Location: 20 Overland St, Boston
Job Family: Communications
Full/Part Time: Full-Time
Regular/Temporary: Regular
FLSA Status: Exempt

Job Summary

Located in Boston, Dana Farber Cancer Institute brings together world renowned clinicians, innovative researchers and dedicated professionals, allies in the common mission of conquering cancer, HIV/AIDS and related diseases. Combining extremely talented people with the best technologies in a genuinely positive environment, we provide compassionate and comprehensive care to patients of all ages; we conduct research that advances treatment; we educate tomorrow's physician/researchers; we reach out to underserved members of our community; and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

Can you tell a story? Can you do it with words? With photos and presentations? Withaudio and video? With tweets and text? For different audiences and in many different formats?

Dana-Farber Cancer Institute is looking for a social media content producer to develop and produce content for the many different audiences with whom we interact. The content producer will be an integral part of Dana-Farber’s ambitious communications and marketing efforts and will have major responsibility for creating a variety of content across different platforms.

The content producer will help create the voice of Dana-Farber iin social media. He/she will create and frequently post content in both our own communities and relevant blogs and communities elsewhere.

Responsiblities include:

  • Develop and revise text for DFCI blogs and other web properties
  • Create online media such as podcasts, Slideshare presentations, videos, and other emerging platforms
  • Adapt existing content for online distribution
  • Support editorial efforts of other communications departmentmembers
  • Help ensure that all content reflects best practices in SEO and SEM
  • Help ensure that online content reflects the appropriate voice, tone and level of complexity and detail
  • Write web copy and stories about DFCI’s clinical and research activities
  • Develop copy for online marketing campaigns
  • Maintain relationships with Institute programs and staffers to stay current on Institute activities
  • Propose appropriate articles, copy and other content for online channels
  • Support various internal client teams and projects

Successful candidate will have:

  • In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, YouTube, Twitter, etc.)
  • Demonstrated high editorial skills and standards
  • Excellent verbal communication skills
  • A team player with ability to work to tight deadlines, deliver results and use initiative
  • Strong project management and organizational skills
  • Have a strong knowledge of principles of SEO
  • Technical proficiency and experience with various content creation and editing programs
  • Minimum of 5 years of writing experience, including at least 2 years writing for online channels
  • A Bachelor’s degree or equivalent in English, Journalism or related subject
  • Extensive experience with social media applications and analytics
  • The ability to train others
  • Enthusiasm and the ability to garner support and interest from contributors throughout the institute
  • Clear understanding of online conventions and standards


Generally, a 40-hour workweek with some monitoring and posting on sites after usual business hours and weekends. May include posting on weekends and after hours.

Dana-Farber Cancer Institute is an Affirmation Action/Equal Opportunity Employer - committed to diversity and inclusion in our workforce.

Apply Here

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