E-Commerce Manager

Rye Brook
Oct 24, 2012
Nov 23, 2012
Maren Gizicki
Full Time
Support North American Direct to Consumer Channel in daily e-commerce site updates to maximize revenue and margin of channel. Includes setting up new products, offers, promotions, pricing, copy and images using Websphere Accelerator Tool.
Perform analyses of trend data using Google Analytics, Business Objects, and other analytics tools to provide ongoing reporting of e-store KPIs and overall business. Troubleshoot issues related to e-store and SalesCenter. Implements SEO solutions that increase the company’s web presence on Google and main search engines.
Work with E-Commerce Marketing Manager and Director on various online customer acquisition campaigns. Position based in N.A. headquarters in Rye Brook, NY (Westchester County, NY).

Provides functional and analytical support to accelerate growth of the North America Direct Channel, bridging the marketing goals with functional requirements and Ecommerce best practices.
•Supports testing and development of new enhancements/functionality for the global store platform, working with the direct channel teams to define scope, brief agencies, test output and fix bugs.
•Use IBM Websphere Accelerator tool to set up new products, new offers, product kits, uploads of images and copy for e-store.
•Maintain home page/offer tout management, ongoing updates of product upsells and crosssells throughout store based on performance.
•Work closely with Direct to Consumer team members to provide e-store support for offline and online advertising (acquisition and retention) efforts (print, email, search, affiliates, direct mail, catalog, etc.): includes landing pages, source codes and kit set ups.
•Obtain appropriate approvals for changes/additions to e-store prior to making live on site
•Troubleshoot issues with orders and interfaces on e-store and work with external Ecommerce maintenance vendor to resolve problems.
•Provide ongoing analysis of the Ecommerce business from Google Analytics, Business Objects, and Email Service Provider for e-store performance and acquisition/retention-related efforts.
•Execute ad hoc reporting and list pulls as needed using Business Objects tool. Troubleshoot any data anomalies/issues on reporting with IT.
•Optimize the site content for SEO to drive more traffic to the eSHOP. Develop and execute link building strategies. Manage back-links. Report/track on SEO performance.


•Prior Websphere Management Center experience required. Ability to manage pricing, product set ups, and offers using Websphere Management Center.
•Experience with site functionality, website design, landing pages, and template design.
•Marketing and merchandising for an ecommerce site
•Editing site content and product descriptions
•1-2 years of SEO, link building, and back-link optimization experience.
•Knowledge and ability to learn and master new systems as business needs change.
•Experience with Google Analytics or other web analytics software packages to report and analyze KPIs
•Database and analytics experience. Can analyze results of marketing activities, interpret data, and formulate recommendations to improve the business. Familiar developing reports in Business Objects or other analytics tool.
•Understanding of entire order process from order entry through fulfillment and all interfaces including Pricing and Order Management
•Project management skills, attention to detail, ability to manage multiple projects at a time
•College Education – 4 yr. degree in Marketing, Digital Marketing
•Basic Knowledge of HTML coding, photoshop
•4-6 years experience

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