Senior Manager of Marketing and Communications

Location
San Francisco
Posted
Oct 25, 2012
Closes
Nov 24, 2012
Contact
Mr. Liz Hurst
Category
Other
Duration
Full Time
Position Overview:

In support of its ambitious growth plans, Summer Search is seeking a savvy and driven Senior Manager of Marketing and Communications to join its team. Reporting to the National Director of Marketing and Communications, this hire will develop and implement Summer Search’s digital media strategy and presence. Leveraging new brand positioning and strategy, this position will raise the organization’s profile and reputation, and increase engagement with its network of students, alumni, foundations, corporations, individual donors, board members, staff, corporations, and thought leaders in the youth development and college success space. The Senior Manager will serve the marketing needs of Summer Search’s entire network, ensuring strong marketing presence and brand consistency across the national and seven regional sites. Additionally, this hire will support the conception and production of print materials for use by the entire network. The right marketing professional will relish the challenge to roll up their sleeves and lead digital media efforts that advance Summer Search’s brand recognition and reputation. This is an exciting opportunity to help a highly effective youth organization grow to a new level and achieve its potential for greater educational impact.

Responsibilities:

•Develop, implement, and track the success of a comprehensive digital media strategy to advance Summer Search’s brand and credibility, broaden awareness of its programs and priorities, and increase engagement with its key target audiences.
•Own the content development of all digital communications, including the website, blog, and newsletter, and social media channels like Twitter, Facebook, YouTube, and LinkedIn.
•Oversee the redesign of the Summer Search website, managing an external vendor and ensuring that the new site adheres to brand messaging and guidelines.
•Partner closely with Director of Marketing and Communications to develop national and site-specific marketing and publicity plans.
•Serve as the primary point of contact for communications requests from the seven regional sites, creating and providing document templates and other tools to support site-specific fundraising and outreach efforts.
•In collaboration with the Design Associate, manage the strategy, production, and delivery of all printed materials, including event materials, annual reports, and toolkits.
•Support the repurposing of internal data and materials (e.g. evaluations, program results, presentations) into creative visual formats for broader consumption.
•Monitor current events, trends, influencers and conversations to anticipate opportunities for senior leadership to engage in broader public dialogue; partner with freelance writer to research and draft blog posts on behalf of senior management.
•Track and analyze data for efficacy of digital communications activities, creating reports to measurement across all digital media platforms.
Key Selection Criteria:
•5+ years of experience designing and implementing creative communications strategies, including significant experience managing social media outreach, with organizations reputed for strong digital brand presence and marketing capability.
•Excellent project management skills with the ability to juggle multiple projects while driving toward deadlines.
•Strong internal customer service orientation, with the ability to develop supportive relationships and serve the communications needs of a geographically distributed workforce.
•Demonstrated ability to think strategically while executing tactically in order to communicate and engage audiences through a variety of channels.
•Hands-on self-starter with a get-it-done spirit and upbeat personality.
•Flexible and adaptive work style, with the ability to thrive in an entrepreneurial, results-oriented, and hands-on environment.
•Ability to thrive in a mission-driven environment with a strong culture; passionate commitment to Summer Search’s mission, vision, values, and strategic direction.
•Broad understanding of and willingness to stay abreast of digital media best practices, trends, and tools.
•Familiarity with web design and analytics; experience in Adobe Creative Suite is a plus.
•Bachelor’s degree required; Masters in a related field is a plus.

To Apply:

Please upload a resume and thoughtful cover letter, outlining how your skills and experience meet the qualifications of the position and stating how you heard about this opportunity, both in Word format, to Liz Hurst at http://jobs.cgcareers.org/application.aspx?id=1955. Applications will be reviewed on a rolling basis.

Consistent with its values, Summer Search intends to seek proactively a diverse pool of candidates for the National Senior Manager of Marketing and Communications. It is assumed that prospective candidates will represent a wide variety of backgrounds, and the organization will not discriminate based on race, ethnicity, national origin, sexual orientation, age, or physical ability.

About Commongood Careers:

Summer Search has partnered with Commongood Careers to conduct the search for a National Senior Manager of Marketing and Communications. Commongood Careers is a mission-driven search firm that supports the hiring needs of the nation’s most innovative and high-performing nonprofit organizations. Since its founding in 2006, Commongood Careers has completed over 600 searches at 200 organizations in 26 states. Founded and staffed by nonprofit professionals, Commongood Careers offers personalized, engaged services to jobseekers and organizations throughout the hiring process, as well as access to a wealth of knowledge about nonprofit careers. Learn more about nonprofit jobs at Commongood Careers.

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