Content Marketing Manager

Location
Waltham
Posted
Oct 30, 2012
Closes
Nov 29, 2012
Contact
Ms. Deborah Farquharson
Duration
Full Time
The Content Marketing Manager plans, creates, and manages innovative online content for BuyerZone websites. This mid-senior level individual is responsible for defining and communicating innovative content strategies while executing on existing content tactics. Combining creative and analytical skills, the Content Marketing Manager will aim to attract qualified buyers and sellers to our websites, provide consistently valuable information, and create a thoughtful plan to promote our content on external sites and social media. This individual will have a proven track record of creating high-quality, impactful content for successful web properties.

Job Responsibilities:
• Combine content marketing and SEO strategies into an actionable, growth-oriented plan for rapid execution
• Manage at least one direct report and work closely with the larger online marketing team including SEO specialists
• Improve overall content creation and results tracking processes
• Develop and promote content to support BuyerZone's position as a thought leader, in cooperation with the Director of Marketing
• Research and write many types of articles, blog posts, white papers, presentations, webinars, and buyer's guides, across 100 different products and services
• Propose and develop outside-the-box content ideas based on experience, research, phone interviews, industry insights, general creativity, and business sense
• Drive the relationships and continually elevate standards with our 3rd -party content creation vendors [I just removed commas there]

Qualifications:
• Combine content marketing and SEO strategies into an actionable, growth-oriented plan for rapid execution
• Manage at least one direct report and work closely with the larger online marketing team including SEO specialists
• Improve overall content creation and results tracking processes
• Develop and promote content to support BuyerZone's position as a thought leader, in cooperation with the Director of Marketing
• Research and write many types of articles, blog posts, white papers, presentations, webinars, and buyer's guides, across 100 different products and services
• Propose and develop outside-the-box content ideas based on experience, research, phone interviews, industry insights, general creativity, and business sense
• Drive the relationships and continually elevate standards with our 3rd -party content creation vendors

Founded in 1992 by its current President, Mie-Yun Lee, BuyerZone has stayed true to its original mission: to help define the way successful business transactions are created and conducted online. BuyerZone continues to test and develop the best methods and systems for connecting buyers and sellers by listening to the direct needs of both sides, and offering its customers solutions that are balanced, fair and simple. By making it possible for buyers to find the best suppliers to meet their purchasing needs, BuyerZone has facilitated more than $5 billion in purchasing transactions over the last three years.
BuyerZone is proud to be a 5-time winner of Deloitte's New England Tech Fast 50.