Assistant Manager, Advertising and Promotions

New York
Nov 05, 2012
Dec 05, 2012
Human Resources
Full Time
The Integrated Marketing and Promotions department of HarperCollins Children’s Books seeks an Assistant Manager to support the Director of Integrated Marketing and Promotions. This position requires an understanding of advertising/media buying with experience working with an advertising agency on all print and online advertising while being a liaison to Marketing, Editorial, Sales, and Managing Editorial. Must be detail oriented, organized, and have strong multi-tasking ability. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies

Job Responsibilities:

-Manages operations for all ads – create schedules, pull art, send creative brief to agency, communicate all dates/info to marketing, create tracking links and provide creative direction.
-Serves as Subject Matter Expert for Marketing for all advertising issues – recommend placement, evaluate campaign success etc.
-Fields communications from third parties who want us to advertise with them.
-Negotiates partnership contracts with sites as needed.
-Provides post campaign analysis.
-Researches Internet for potential sites.
-Helps develop media plans specifically investigating sites, special opportunities and positions.
-Understands available targeting technologies, rich media capabilities and general activation capabilities of all available digital media tactics.
-Helps supervisor to advise marketing groups on best ways to integrate media into their advertising and marketing plans.
-Works with supervisor to assure projects are completed on time and adhere to (within) budget.
-Keeps up with the latest trends in media.

Marketing Operations
-Acts as main Managing Editorial contact for galley covers for approvals and quantities.
-Coordinates ordering of galleys/F&Gs for all of HarperCollins Children’s Books.
-Coordinates marketing bullets for back of galleys with Man Ed and Marketing.
-Acts as main contact between Sales and Marketing for videos created by the Marketing Department.
-Oversees creation of E-cards and Back Ads.
-Acts as main contact for Seasonal Audio Recordings.
-Creates list of titles to be included each season and obtain approvals.
-Schedules presentations with Editorial and Authors.
-Fields all editorial questions.

-Works with outside mailing house as main contact for all seasonal mailings.
-Works closely with Book Production and Managing Editorial to ensure all materials have arrived at the mailing house for the seasonal mailings.
-Organizes seasonal F&G and galley mailings.
-Makes sure all items are collated in proper order.
-Maintains databases for all mailings.
-Oversees IndieBound Mailing.
-Manages monthly white box and advance access mailings.

Required Skills
-Extremely strong knowledge of interactive marketing
-Experience managing online Display, Paid Search, Social, and Mobile campaigns
-Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
-Proven ability to develop and maintain strong professional relationships with colleagues and vendors
-Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes
-A passion for the digital planning process
-Strong organizational, time management skills and attention to detail
-Exceptional written and verbal communication skills
-Must be able to work independently and understand the importance of deadlines
-Must possess the skill to set priorities and problem solve
-Strong computer skills necessary with PC and MAC
-Copyediting and writing skills a plus

Required Experience/ Preferred Qualifications
Candidates will have a minimum of 4 to 5 years work experience within the publishing industry, advertising agency or marketing experience preferred

To apply, please submit your cover letter and resume through our website: