General Manager, Music Properties

New York
Nov 06, 2012
Dec 06, 2012
Ms. Hiring Manager
Full Time
One of the web’s biggest names in entertainment news is looking for a GM to run their Music properties. We don’t want to make a huge deal about this, but this is really a huge deal. This company banks over 1 BILLION monthly page views and is positioned to be the dominant player in the millennial culture space. They’ve got a lot of brilliant minds here — from product to editorial to marketing — and they need a skilled exec to step in and make all the kiddies play nice and grow the beast. If you’re a great consensus builder who can push multiple business lines to new heights, take one step forward.

Gun Profile
If we asked your direct reports to describe you, we’d get answers like: “an inspiring leader across the board,” “a beloved mentor,” and “hands-down the best boss ever.” That’s because you’re not a closed-doors, “send me an email” kind of manager. You’re an on-the-floor and in-the-trenches leader with deep investment in the success of the various departments that report up to you. You’re also the foreman of your own star factory; you take employees with promise and push them to achieve new levels of success.

You’ve also come into an established but growing media business and were able to drive substantial growth that exceeded expectations. You don’t wait for the slicked-back bros in biz dev to show you where the opportunities are; you see them yourself and you drive your teams toward filling them. You understand audience development and can make educated recommendations on driving traffic and loyalty. You’ve also managed a P&L at a sizable company (think $20M and up) and are no stranger to making magic happen on a budget. You’ve spent time at a company where you’ve driven their Comscore numbers from obscurity to the Top 100.

Now here’s the hard part: you’ve lived either product, editorial, or integrated marketing and have a solid understanding of the complex interplay between all three in building audiences and sales growth. You’re able to speak each department’s language and can guide them all toward their common goal, whether they realize it or not.

We’d love for you to be a bold-faced name in the music business, but that’s not a deal killer. What you absolutely must have is a serious passion for growing digital brands and a true love for pop culture from music and fashion to celebrity.

Nitty Gritty
Let’s not dance around it, shall we? This is a tough gig with a lot of big asks embedded within it. The client company is acquiring properties with a voracious appetite and they need someone who can come in and ride herd on their multiple music properties. Essentially, you’re going to be a sort of mini-CEO for the Music side. You’re going to be the one the execs look to to make these sites cohesive and elevate them above the general music-blogging rabble. To do that, you’re going to have the editorial, sales, and product teams working in your corner, as well as a dynamic integrated marketing team whose focus spans all of the properties. You’re also going to be instrumental in actually closing business, so if the thought of putting on a smile and sallying forth on a sales call makes you shudder, this is not the gig for you.

Your marching orders on Day One are likely to be, “Go forth and conquer.” Your competition in the space is scattered, unfocused and under-delivering. With the resources at your disposal, you’ll be expected to drive traffic and make your properties the first names in music across every genre they cover. Within two years, you’ll be the category killer in Music, having quadrupled uniques and ultimately sales.

Inside Skinny
If you’ve got Jay-Z’s publicist’s number on speed dial, that’s a very good thing indeed.

The right Gun for this is going to be a digital media wunderkind.

No phone calls or faxes, please.

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