Online Marketing Intern - CRM Paid Services

Employer
Location
Dulles/Ashburn
Posted
Nov 07, 2012
Closes
Dec 07, 2012
Duration
Full Time
Position: Online Marketing Intern – CRM Paid Services
Location:
Dulles, VA
Time Frame:
Fall /Winter 2012-2013
Hours:
Part-time 20 hours/week

AOL Inc. is now seeking an Online Marketing intern to join our Paid Services team, based in Dulles, Virginia.
 
If you are data driven, curious about consumer psychology, can think critically, you’re not afraid to be creative in solving business problems, you’re comfortable with a fast-paced production schedule and have a knack for writing copy for online ads, emails and other member communications, this is an excellent opportunity to work at one of the leading internet companies in the country. This individual will work as part of the Paid Services Marketing team.  In this role, you will support the marketing team in a variety of ways to help us achieve our goals to manage churn and promote product adoption to our customer base through marketing efforts in email, display and landing page optimization.  The more you contribute, the more responsibility we'll hand you. The sky is the limit. It's up to you on how far you can go.

Duties include, but are not limited to:

•    Email, pop up and display campaign strategy, creative development, campaign implementation/coordination and results tracking
•    Copy writing for display ads and various customer communications
•    Provide your perspective to help continuously improve the AOL member experience and customer experience flows
•    Pitch in as needed on larger projects and projects working with the AOL company at large (such as Welcome Screen and other cross-promotion)
•    Assist with development of optimization tactics for various online campaigns
•    Participate in testing and optimization strategy and development
•    Lead campaign analytics, generate reporting, draw conclusions and create recommendations
 
   
Our Great Expectations:
•    Experienced in customer retention marketing, managing an ecommerce flow and an understanding of the fundamentals of direct response marketing
•    Able to take direction and work independently, creatively, and quickly
•    Comfortable with rapid-fire communication over email with several people
•    Have an eye for ad design and an ability to think like a business owner and also like a customer
•    Disciplined and attentive to detail
•    An organized multi-tasker who can self-manage his or her time and proactively

What We Look For:

•        You’re a currently enrolled college MBA or masters level student
•    Have a passion for technology and love learning cutting-edge industry trends
•    Know the fundamentals of email, search and display marketing as well as landing page testing and optimization
•    Be analytic and numbers driven
•    Be an excellent communicator, both oral and written, and be able to form relationships with both clients and team members
•    Have excellent time management skills and the ability to prioritize projects to meet deadlines
•    Have a B.S. or B.A. or be currently working towards one
•    Experience using Adobe Test and Target is preferred but not required

About AOL
Do you want to make the Internet better? We do too. And we’re always looking for people with great ideas. We need free spirits and straight shooters. Creatives and critics. Nerds with nerve. People who love the Internet, but can see its cracks… and future, too. At AOL we’re focused on radically redefining the world of online communications. We are transforming how people around the globe connect with information, entertainment and one another by bringing together award winning journalists and innovative technologies to create rich and engaging consumer experiences. We look for people who are exceptionally imaginative, collaborative, and truly excited about our mission - to inform, entertain and connect the world.


More jobs like this