Senior Manager of Audience Development, TechCrunch and AOL Tech
About AOL Services:
AOL Services focuses on curating the best content, products, and services mirrored to real human behavior – what people need to make their digital lives as convenient as possible. We create an integrated experience that allows AOL consumers to feel like valued AOL Members, gaining access to the most useful content from some of the best brands, communication tools, and valuable services. Whether through communication products like AOL Mail and AIM, our mobile services, or our subscription packages, AOL Services is pivotal in driving traffic and user engagement across the AOL network.
About the Role:
The successful candidate will be a strongly quantitatively oriented individual with a deep understanding of the metrics behind media sites and the tools used to measure them. They will also be highly creative in their pursuit of more traffic and audience for our sites, and have the executive ability and initiative to craft projects and ensure their execution by enlisting the needed resources around the group and AOL. The audience development manager will have a relentless passion for measurement and testing, and through that passion evangelize the entire team about the importance as well as the subject of audience development.
-Track overall metrics for all group media properties, web and mobile
-Keep management briefed on trends/issues in metrics
-Unearth areas for optimization to drive more traffic, more audience.
-Develop and lead those projects across the group.
-Role will cover TC and Engadget/AOL Tech
-Minimum five years of experience working in media on audience development projects and strategy
-Deep knowledge of core areas such as SEO, SEM, social, syndication, email
-Expert understanding of site metrics and UX-based audience engineering (recirculation etc.)
-Hands on experience sculpting traffic partnerships
-Familiarity with mobile web and mobile app audience development strategies
Passionate, curious, creative? Our employees have helped to create popular and engaging online products and destinations that attract over 150 million unique visitors each month globally. As a result, AOL is a leading global web services company with a substantial worldwide audience, a suite of powerful web brands and industry leading products, and one of the largest advertising networks in the United States. We look for people that are exceptionally imaginative, collaborative, and truly psyched about our mission to inform, entertain and connect the world