Branding Manager

New York
Nov 07, 2012
Dec 07, 2012
Theresa Sheeran
Full Time
The Food Network and Cooking Channel Consumer Marketing team is seeking a Brand Manager to focus on driving ratings and brand awareness via traditional MSO promotions, affiliate promotions, new media distribution partners and digital partnerships, and add value to the team as a strong creative brand marketer.
Essential Duties and Responsibilities:
• Serve as a brand advocate in communicating priorities internally and externally to current and potential partners
• Explore, utilize and leverage marketing and promotions opportunities through Affiliate partner relationships for Food Network and Cooking Channel.
• Build relationships with Affiliate/MSO Marketing teams collaborate closely on proposals and execution of partnership that include Food Network and Cooking Channel programming priorities.
Develop off-channel strategy and implements guidelines/process to ensure brand/talent are represented cohesively across all campaign elements
• Prospect and execute promotions and partnerships, assessing ROI, determining assets, driving execution and final valuations.
• Reinforce usage of toolkits for partner outreach (advertiser guides, brand assets) and update partnership grid tracking all current and potential partnerships under manager’s prevue
• Manage and oversee day-to-day responsibilities of one Marketing Coordinator, enabling their growth and development

Experience: 6-8 years in media/entertainment/advertising is required. Digital and knowledge of the cable industry is a must.

Knowledge, Skills and Abilities:

• Must be a self-starter
• Strong project management, organizational, communication, interpersonal, critical and creative thinking skills
• Experience generating and executing partnerships
• Experience working with Affiliate partner relationships
• Strong understanding of apps and the digital partnerships
• Demonstrated success managing projects and priorities; guiding cross-functional teams utilizing internal and external resources
• Problem solving and trouble shooting
• Strong desire to continually grow and learn
• Passion for food media and entertainment
• Must be proficient in Microsoft Office (Word, Excel, Power Point)
• Some travel required

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