Search Marketing Manager

Location
New York
Posted
Nov 07, 2012
Closes
Dec 07, 2012
Contact
Ms. s Meltzer
Duration
Full Time
Drive the SEM Program for a Leading B2B Website

The Thomas Industrial Network (TIN) is a valued resource for buyers and sellers in the industrial marketplace. Our online product sourcing and supplier discovery platform is used across industry and location (please visit us at www.ThomasNet.com). Due to business growth we are creating a new position to manage a large scale SEM initiative, overseeing the execution and day-to-day activities of a program with over one hundred thousand keywords.

Specific responsibilities include:
• Evaluate current campaigns based on key performance metrics and landing pages
• Direct the adjustment of strategies to improve campaign performance, e.g., bidding, keyword generation, ad copy, etc.
• Control budgets with respect to specific cost per conversion objectives, revenue, sales cycles and SEO traffic
• Develop automated processes for managing keywords
• Define the KPIs that define underperforming and negative keywords
• Collaborate with analytics team and management to implement business rules for identifying new and negative keywords
• Provide ongoing recommendations to management on appropriate marketing investments, including keyword research, bid-management, match types, ad units etc..

We are looking for an enthusiastic individual who works best in a collaborative, team environment. This is a highly visible position, with an opportunity to impact a key function of our business.

Requirements:
•Minimum 5 years’ hands-on experience in paid Search Marketing
•Deep understanding of the SEM industry and all supporting technology platforms/tools
•Strong knowledge of SEM across large scale campaigns
•Detail oriented as it relates to keyword analysis, keyword selection and optimization
•Experience with MS Office systems and tools
•Excellent communication skills
•Understanding of the manufacturing industry a strong plus
•BA/BS preferred

We offer a comprehensive benefits package, with Rx, dental and 401(k).

NOTE: we are hiring local candidates only; this position is located at our NYC HQ, directly across the street from Penn Station. Please forward an attached copy of your resume, including salary requirements to: smeltzer@thomaspublishing.com

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We are hiring local candidates only; this position is located at our NYC HQ, directly across the street from Penn Station.

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