Assistant Affiliate Manager
Rodale is currently seeking an Assistant Affiliate Manager to join their Online Marketing team. The Online Marketing group is responsible for developing and managing digital marketing programs for Rodale books, magazines and online fitness websites.The Assistant Affiliate Marketing Manager will own and grow the affiliate program and assist the team on other digital marketing initiatives. He/she will work closely with Product Managers, Finance and other members of the Audience Development team. The ideal candidate will be highly analytical, yet creative, with an interest in working in a dynamic environment. Our team believes in health and wellness in our work-life and our personal-life. If this sounds interesting, then this is the group for you. Responsibilities: Manage relationships with affiliate publishersDeliver on the strategic goal of new customers and provide channel intelligence to position Rodale for optimal growth potentialIndependently manage details of affiliate program performance, communication and operationsCreate, implement, analyze and optimize affiliate promotions and drive sales across multiple product categoriesDevelop creative outreach campaigns and champion new lead generation promotional opportunities for the Rodale networkManage budget, setting benchmarks to forecast sales revenues and costsCollaborate with SEO and paid search marketing leaders on ad hoc projectsStay informed of industry trends and best practicesMaintain the marketing calendar across all internal and external promotional channelsManage invoicing and campaign reports while serving as the contact for vendors and financeSkills Required: Analytical - Strong quantitative analytical background with proven track record Team oriented - Work cross-functionally to make decisions and recommendationsEntrepreneurial - Willing to propose and test new ideas to grow business with attention to detail, planning and follow-throughCustomer focused – Ability to think about the end-user experienceBachelors degree required - Business Administration, Marketing, Economics, or analytical fields encouragedProficiency with Excel3+ years experience in digital marketingMinimum 2-3 years experience managing and growing affiliate program(s) with multiple product lines in Linkshare or comparable affiliate programExperience in Google AdWords, online advertising, SEO, SEM is a plusStrong project management skills Rodale has made a positive difference in the lives of millions of people. Perhaps we'll make a difference in yours. Discover this career opportunity and more at www.rodaleinc.com About Rodale: Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com. We are proud to be an EEO/AA employer M/F/D/V.