Integrated Marketing Manager-ALL YOU &

New York
Nov 09, 2012
Dec 09, 2012
Erick Velez
Full Time
ALL YOU, the award winning brand for the everyday, value-driven woman is seeking an enthusiastic and creative Integrated Marketing Manager.

The Integrated Marketing Manager will work directly with Integrated Account Managers on a variety of accounts and will be responsible for developing, managing and executing multi-platform proposal requests and custom programs. In addition, this role will be responsible for conceptualizing and executing ALL YOU’s marketing programs. The Manager will report into the Director, Integrated Marketing.


- Act as sales development lead for Integrated Account Managers

- Conceptualize creative 360 integrated marketing solutions and added-value programs that provide advertisers with maximum ROI. These programs may include print, online, social, retail, promotional and research components

- Write compelling, well-thought-out proposals for a broad variety of advertisers that effectively communicate program concepts and requirements

- Attend client sales calls to present integrated marketing programs

- Execute integrated marketing programs once they are sold, ensuring the client’s brand and the ALL YOU brand are both properly represented

- Act as liaison between internal departments to develop and execute programs

- Oversee Social Panel including all communications, surveys and research analysis

- Manage department budget including invoicing


- Candidate must be a creative thinker and team player with a solid knowledge of marketing and media business
- Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
- Strong written, verbal and presentation skills
- Bachelor’s degree required
- 5 years marketing experience, preferably in media/advertising
- Proficient in PowerPoint, Word and Excel
- Possess working knowledge of research tools (MRI, Ad Measure, MMR, ABC, PIB, @plan, comScore, etc.) a plus
- Digital experience and understanding of Shopper Marketing industry a plus