Sr Manager, Ad Operations

New York
Nov 10, 2012
Dec 10, 2012
Full Time
Sr Manager, Ad Operations

Role & Company Description:

Vimeo is the high quality video platform for creative people around the world. The Vimeo team is committed to delivering an inspiring video experience to over 85 million monthly creators and viewersand were growing bigger every day.

Vimeo was founded in 2004byfilmmakers who wanted a fun and easy way to share their work and moments from their lives. We remain true to that mission today by continually striving to help people with a wide range of passions share the things they create and care about. Vimeo is made with love bya highly ambitious, ridiculously innovative, and certifiably hilarious team based in New York City, and wed love for you to be a part of it.

Were looking for a smart, highly motivated person to develop and own ad operations and for Vimeo. This position will be responsible for end-to-end implementation and management of advertising systems and campaigns from creative testing and QA, to trafficking, troubleshooting, maintenance & reporting. This position will also drive planning, strategy and inventory optimization recommendations based on Vimeos different revenue streams. Youll fit right in if you are comfortable working in a dynamic, fast-paced environment and can bring enthusiasm and a sense of humor to our team.


* Rich media/video/ mobile and other ad technology implementation and oversight
* Oversee and project manage ad server evaluations and implementations
* Partner with internal and external partners on development of custom ads and standardad products
* Partner with account management to put in place and maintain a clear campaign launchprocess and optimization
* Make recommendations to Sales about effective CPMs, online revenue trends such as key performance indicators (KPIs) and other future improvements
* Ideate, develop and manage ad trafficking processes, workflows and policies
* Utilize best practices for client interaction, sales and services, and vetting technologies andvendors
* Ensure accurate ad trafficking, contract fulfillment and quality control for client campaigns
* Troubleshoot tag-related issues, reporting/delivery discrepancies and implementationconcerns
* Track, measure, analyze and report the performance of multiple advertising campaigns,
* including creating detailed performance reports and proposing optimization strategies
* Serve as in house ad ops expert provide recommendations on technologies, targeting capabilities , best practices and building a scalable ad ops team
* Develop a strategy for optimization of our daily inventory to ensure we are achieving an optimal revenue across both marketing and advertising initiatives
* Eventually, hire and lead other ad ops and trafficking professionals

Required Skills & Experience:

* BS/BA or equivalent in business, technology or other related field
* 5+ years experience in a technical or ad ops role at an online media company, publishing or digital agency
* Expert level experience in different ad serving technologies (DART, DSM, DFP, Atlas etc)
* Experience with different targeting technologies (Boomerang, Abluki etc)
* Experience with HTML, Javascript and other coding languages
* Strong MS Office skills (Excel master
* Positive, pro-active attitude and commitment to excellence a must
* Able to effectively multitask and balance multiple priorities
* Strong organizational skills and attention to detail
* Excellent interpersonal, communication and presentation skills
* Flexibility, resourcefulness and the ability to thrive in a dynamic, fast-paced start-up environment

To find our more about working at Vimeo visit us here