Freelance Digital Media Planner

New York
Nov 10, 2012
Dec 10, 2012
Ms. Laura Pellicano

Title: Media Planner

Duration: 6 Months

Location: New York, NY

This position is responsible for partnering with Account Executives to respond to RFPs and leads from Agencies, advertisers and in response to marketing initiatives for Disney Interactive. The candidate will manage RFP creation, revisions during the selling cycle and creating and managing contract execution. To be successful, the candidate must understand sales packaging for primarily standard inventory as well as yield parameters. This position will manage efforts across functional areas within the organization such as Sales, Marketing, Pricing and Yield, Site Production, and various technical teams and ensure that advertising customers have comprehensive support and service. The Media Planner understands consumer advertising priorities and strategies.

Responsibilities: • Developing online media plans in support of advertiser and agency goals, as well as in accordance with the objectives and strategies communicated by senior leaders in Finance and Sales Management. • Serving as a liaison between the Sales, Marketing, Operations and Finance teams by providing insight into market activity and client requests. • Assisting in the proper set up and entry of media plans into DSM by being involved in relevant meetings with the site producers and ad production teams. • Providing guidance to Sales Executives about upcoming sales programs • Managing pre-sale campaigns to decision and IO generation.

QUALIFICATIONS : • Bachelor’s Degree required • 2+ years of experience in media planning, buying, in an online advertising environment • Working knowledge of a variety of 3rd party software: Atlas, DART, SalesForce etc., required • Working knowledge of rich media vendors (examples: PointRoll, Unicast, Eyeblaster, Eyewonder and other) required • Experience working with a Sales organization • Expertise of the online advertising industry including terminology and mechanics including Video, Mobile and Social Gaming • Experience working with CPM, CPC, CPV and CPA buying models as well as, behavioral and retargeting experiences • Exceptional organizational, written and verbal communication skills required • Proficiency in Microsoft Office required, Keynote and Mac Platforms • Motivated self-starter, Self-motivated, able to look at data and provide insight related to revenue recognition • Personal responsibility to work under tight deadlines and deliver timely and accurate work product • Diplomacy, tact, negotiation and relationship building skills are essential--particularly in situations where team members have conflicting goals and objectives