Digital Media Planner

New York
Nov 15, 2012
Dec 15, 2012
Ms. Human Resources
Full Time
This position is responsible for partnering with Account Executives to respond to RFPs and leads from Agencies, advertisers and in response to marketing initiatives. The candidate will create and manage all digital media plans including revisions during the selling cycle. To be successful, the candidate must understand sales packaging of standard inventory as well as custom programs. The Digital Media Planner understands consumer advertising priorities and strategies and supports the Integrated Ad Sales team. This position reports to the Digital Marketing and Sales Development Director.

Duties include:

•Participates in brainstorm meetings in response to the RFP process: Reviews RFPs and filters for most suitable proposals
•Create media plans for all digital programs, including procuring the information required to complete the media plan, such as inventory availability, targeting data and production costs
•Responsible for data entry of media plans into platforms such as Dart Sales Manager and MediaVisor
•Fill out all agency media templates and spec sheets
•Acts as liaison between Ad Ops and Sales
•Provides Sales with performance reports in a digestible presentation when requested
•Ensures accuracy and quality of all campaign documentation including insertion orders
•Presents plans to Finance, Ad Ops and Reporting teams to ensure thorough understanding of Media’s needs
•Stewards media buys to assure continuity and campaign delivery
•Proposes optimization recommendations, in partnership with Analytics if necessary
•Create and maintain detailed/accurate files for each client for whom you are responsible
•Demonstrates highly organized campaign/timeline management, with strong attention to detail

Job Requirements:

•2.5+ years experience in Digital Media
•Passion for digital marketing
•Knowledge of digital media math and how to apply calculations; proficiency in working with and managing numbers – CPMs and overall metrics
•Familiar with comScore & Google Analytics
•Detail oriented and organized
•Strong skills in Excel, Word, PowerPoint, and with general Web based interfaces
•Experience working with DART for Advertisers, DSM and other relevant 3rd party adservers
•Ability to meet deadlines within a fast-paced environment
•A “get it done” attitude with ability to multi-task
•A positive team presence and team collaborator

Please send your resume, salary requirements, and cover letter via email to and put Digital Media Planner in the subject.


Please send your resume, salary requirements, and cover letter via email to and put Digital Media Planner in the subject.

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