Editor II

New York
Nov 20, 2012
Dec 20, 2012
Ms. Rachel Corwin
Full Time
PLEASE READ BEFORE APPLYING: We'd like to see a cover letter, your resume, and two writing samples about your favorite T.V. shows (100 - 300 words each), then let's talk. Resumes missing any of this information will be immediately disregarded.

Wetpaint is a technology platform company that uses its expertise in social media to build and monetize audiences. Wetpaint works with major media companies to implement the Wetpaint Social Distribution System, which optimizes content, timing and packaging of content to drive massive reach, engagement and monetizeable actions.

The company's vision is to power a portfolio of best-in-class media properties; the first, Wetpaint Entertainment, delights 18- to 34-year-old women with in-depth coverage of their favorite TV shows, stars and fashion. Wetpaint Entertainment attracts more than 12 million unique visitors monthly and has over 2 million Facebook fans.

The rapid success of Wetpaint Entertainment is due to the company's obsessive innovation around knowing its audience. This is made possible through the proprietary Wetpaint Social Distribution System, a patent-pending technology-based social experimentation platform.

Wetpaint was founded by Internet pioneer and digital media thought leader Ben Elowitz. The company's leadership and results have been recognized across top media outlets, including The Wall Street Journal's AllThingsD, Fortune, Forbes, TIME, CNNMoney, CNBC.com, Business Insider, TechCrunch, The Huffington Post, Media ReDEFined, paidContent, Poynter and more. Wetpaint has offices in Seattle and New York and is backed by Accel Partners, the investors behind Facebook.

If you're feeling crazy enough to share your obsession for TV, work with us! Wetpaint is looking for a sassy, informed, and opinionated Editor II to manage and maintain a fun and full portfolio of TV entertainment sites. Reporting directly to the Managing Editor, the Editor II will primarily focus on content strategy, day-to-day management and audience building around a set of hot entertainment properties that cater to Wetpaint's core female demographic. Broad strokes include management of in-house and freelance editors, content editing, content writing, social media distribution, and photo/video production. You'll join an existing team of talented editors in helping shape a best-in-class web publishing platform.

The ideal candidate is someone who thrives in a collaborative team environment and has the ability to effectively manage deadlines and priorities in a fast-paced work setting. Night and weekend availability is a must. Demonstrated experience writing and editing in a specific voice in the entertainment/lifestyle genre is required, as is intermediate knowledge of SEO and web analytics. Passion for TV, pop culture, and fashion is a major, major plus!

1. Plan the content and publishing schedule for a portfolio of TV fan sites
a. Research topic areas and competitive offerings
b. Help develop, write, and edit content (text, photos, and video)
c. Analyze and react to performance of content types
d. Adhere to weekly editorial budget

2. Identify, hire, and manage editorial talent -- Assistant Editors, interns, and editorial contractors
a. Coordinate and supervise the workflow of a pool of freelance writers
b. Provide ongoing intern and contractor support, training, and management
c. Manage a team of Assistant Editor and interns

3. Assist Executive Editor in developing Wetpaint's ongoing editorial strategy
a. Help evaluate and select new TV shows to cover
b. Help develop new types of content and new ways of experimenting with content


1. 3 to 5 years of editorial web publishing, must include experience in the entertainment or lifestyle genres.
2. Deep understanding for how to optimize content for readability and presentation for the web.
3. Experience working with or managing freelance writers/editors.
4. Strong familiarity with search engine optimization, web analytics, social media, and photo editing programs.
5. B.A. in English, Journalism, or related field.

No phone calls, please. Include cover letter, resume and a two writing samples of 100-300 words about content for moms.