Digital Marketing Coordinator

New York
Nov 20, 2012
Dec 20, 2012
Ms. Victoria Daniels
Marketing, Other
Full Time

The Digital Marketing Coordinator drives and aspires to be a thought-leader and an expert in digital marketing across all platforms. They possess leading industry knowledge to foster innovative digital initiatives that encourage brand awareness, engagement and campaign success. They are curious, proactive and self-motivated to stay ahead of leading digital technologies.

The Digital Marketing Coordinator also provides administrative day-to-day support for creative, scholar recruitment, the marketing budget and special projects as assigned.

•Assist in the creation and implementation of various digital initiatives including:
oStrategy: email, digital ads, SEO/SEM, CRM
oExecution: websites, social media platforms
oDigital analytics:
•Measure and report success of digital media plans for both Talent and Scholar recruitment campaigns.
•Continually find ways to improve on those metrics through testing and new initiatives.
•Point person for all social media communications for network, leaders and teachers.
oDevelop and maintain content calendars to drive engagement and promote community growth and retention across platforms. Ensure creative/communication accuracy in these spaces to maintain brand appearance.
oInternal and competitive listening: Identify key competitors and present monthly report identifying feedback on our company as well as what others are saying online about our peers.
•Monitor current digital space and keep marketing team on top of latest digital trends. Attend industry events to grow digital knowledge and network to learn best practices.

•Be an active member in creating and executing innovative marketing ideas for scholar recruitment that help to exceed our yearly goals.
•Help to manage day-to-day agency correspondence and provide support to campaign lead as requested.
•Act as point person between SA and field team driving efforts and keeping marketing and cross-functional teams consistently involved in strategy, execution and results.

•Work with Director of Marketing to manage day-to-day tracking of budget.
•Administrative and special projects as assigned.


•2-3 years of marketing experience, with at least 1 year in digital
•College degree required. B.S. in Marketing, Communications, or Advertising a plus.
•Tech savvy: experience managing a Web-based CMS and basic knowledge of HTML
•Proficiency with Photoshop, Illustrator, InDesign, Social Media platforms and management tools, and MS Office.
•Passion for education reform and the belief that every child can be successful
•Strong follow-up and project management skills
•Strong written and verbal communication skills

To apply
Please upload a resume and cover letter that outlines how your skills and experience meet the qualifications of the Digital Marketing Coordinator at Success Academy (

Resumes without cover letters will not be reviewed.

Success Academy Charter Schools is an equal opportunity employer and actively encourages applications from people of all backgrounds. Compensation is competitive and commensurate with experience.

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