Digital Analytics & Insights Lead

New York
Nov 21, 2012
Dec 21, 2012
Mr. Human Resources
Full Time
ALM is seeking a Digital Analytics & Insights Lead. The ideal candidate for this role is one who lives and breathes data and analytics, quantitative and qualitative data, and is passionate not just about numbers, but seeing and explaining how numbers can drive more intelligent and strategic decisions. The director of analytics will leverage a comprehensive digital analytics platform to provide actionable insights into; online and mobile media properties; data information services; e-commerce services; digital marketing activities; social and online-offline channel interactions; and end-to-end user experiences.
The Digital Analytics & Insights Lead must be able to find meaning in data, but also to help influence others to adopt a more data-driven approach to their own work. The ideal candidate loves forming hypotheses, and knows how to work with a development team to structure, gather and assess the data needed to test those theories, and then to develop recommendations that shape the design, content and features of ALM’s efforts across all digital platforms.
While this role is focused on quantitative data, the ideal candidate will also feel comfortable collaborating with partners and vendors to integrate relevant findings from qualitative research, surveys and user testing.
The successful candidate will have hands-on experience using Adobe Omniture and other decision-support tools, and a strong understanding of how to leverage metrics.
The Digital Analytics & Insights Lead reports to the VP Digital Media and is a senior level role at ALM.


•Implementation of a web metrics strategy (20 per cent) on a global basis, working with stakeholders including production, product development and IT to ensure analytics is embedded in development roadmaps and deployed consistently.

•Collaborate with colleagues and internal clients (60 per cent) to
–clarify business objectives
–develop KPIs, dashboards and scorecards to track progress
–conduct qualitative research and a/b testing as needed
–interpret data and make fact-based recommendations for action

•Manage vendor relationships (10 percent) to ensure cost-effective access to tools, metrics and reports.
•Educate and train users (10 per cent) to interpret dashboards and scorecards.

•At least 5 years of hands-on web analytics experience with content based websites
•Passion for data analysis
•Bachelor's degree required, MBA preferred
•Experience implementing and using a tagged-based Web reporting tool such as Omniture SiteCatalyst to create reports and interpret data
•Knowledge of search engine optimization best practices
•Ability to communicate and work effectively with business owners
•Proficiency with Excel and PowerPoint
•Ability to prioritize and manage multiple tasks
•Excellent verbal and written communication skills

ALM places a high value on employees and strives to be an employer of choice. To that end we offer competitive salaries, professional growth opportunities, and a comprehensive selection of benefits that include: medical, dental, vision, 401(K) and life insurance options.

Qualified candidates should submit resume and cover letter with salary requirements to for immediate consideration. Only candidates selected for interviews will be contacted. No phone calls or agencies please. ALM is an equal opportunity employer that encourages and values diversity. M/F/D/V

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