Associate Product Marketing Manager

Employer
Location
New York
Posted
Nov 26, 2012
Closes
Dec 26, 2012
Contact
.. ..
Category
Marketing
Duration
Full Time
ABOUT THE ROLE:

The Huffington Post Media Group is searching for an Associate Product Marketing Manager to define and own the value proposition for our sites--someone who will interface with sales and editorial, create marketing collateral, develop partnerships, and work with vertical operations.

• Create innovative and engaging advertising products and programs that complement Vertical/Site/Product; be the go-to expert on their implementation and help create their business rules.

• Serve as a point of contact for Advertising Sales and the Category Focused Ad Sales Marketers for questions around USP, Audience Profile and Advertising Products and Programs.

• Serve as a partner to Advertising Sales and the Category Focused Ad Sales Marketers in the creation of custom programs when appropriate.

• Project-manage the setup, implementation and delivery of custom programs on their relevant Vertical/Site/Product.

• Work with Vertical Operations to ensure deliverability of campaigns.

• Proactively work with content department editors to brainstorm and package feature and custom edit projects that support both editorial aspirations as well as sales requests.

• Maintain the Sales focused editorial and tech calendars.

• Work with the Design and Tech teams to align editorial vision with sales/sponsorship needs from ideation to execution.

• Support the development of cross-site/multi-platform “tent pole” opportunities.

• Continually identify emerging trends in online advertising and social media, and work proactively to capitalize on those trends with innovations to our own ad products. Work with Operations on pricing and other specifications, and proper productization in AOL’s systems.

• Work with GM to identify and evaluate potential distribution and partner programs.

• Work with Analytics to tell the narrative of their Vertical/Site/Product’s role in the AOL universe with regard to audience and referral traffic.

• Report on success metrics and develop case studies.

• Work with centralized creative services on collateral design and finishing.


RESPONSIBILITIES:

• Define and articulate the unique selling proposition and audience profile for the Vertical/Site/Product they are assigned to and ensure that the sales team has the materials required to communicate that story to the market.


REQUIREMENTS:

· 3-5 years of digital media marketing or advertising sales experience

· A deep understanding of the advertising sales process and the information needs of the sales force

· Experience with major consumer finance digital products and their respective place in the market

· Outstanding oral and written communication skills and an ability to lead presentations to both the sales force and clients.

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