Wine PR Account Executive

New York
Nov 30, 2012
Dec 30, 2012
Louise Jordan
Full Time
Job Description:

Media Relations
Along with the Account Supervisor:
- Strategize media relations campaigns/programs
- Manage press relations campaigns: research, analysis, strategy, pitching, sample distribution, etc.
- Track industry news
- Research and write press materials, invitations, ad copy
- Develop pro-active editorial pitches, maintain positive relationship with media, foster coverage
- Manage press materials production and distribution: releases, invitations, press kits, clippings, etc.
- Organize media events: dinners, meetings, interviews, etc.
- Update database, research new opportunities
- Identify/manage vendors

Event Production/Promotions
- Supervise and organize Road Shows, Promotions, Sommelier programs, etc.
- Write and produce collaterals (POP, flyers, etc.), organize distribution, follow-up
- Attend events, find and prepare venues, welcome guests
- Track events, identify promotional opportunities for clients
- Identify VIP speakers
- Source/supervise vendors

Social Media
- Experience with applicable social media platforms
- Help monitor, interact, update and strategize social media campaigns for multiple clients
- Help develop relevant and engaging social media campaigns for clients

Client Relations
- Build client confidence through on-going communication and professional work
- Write/distribute activity reports
- Prepare meetings: agenda, research materials, updates on media/competition, etc

New Business
- Identify new business opportunities for agency
- Research materials for proposals, write proposals
- Write & produce agency materials
- Attend trade tastings

- 4-year college degree, preferably in related field
- 3 years Public Relations experience, wine knowledge a plus, wine passion a must!
- Proficient in Word, Excel, Powerpoint, Photoshop, Cision, excellent writing, communication, and presentation skills

Include cover letter with resume. Please do not call.