Marketing Manager, Community Media
Title: Marketing ManagerProgram: Community MediaSupervisor: Associate Director of Marketing, Community MediaFull-time/Part-time: Full-timeExempt/Non Exempt: ExemptDeadline to Apply: Open until filled.BRIC is the community access television organization for Brooklyn. Its community media programs offer residents free access to media production facilities and equipment and low-cost media education through the Brooklyn Center for Media Education. BRIC's community media programming also includes three programming initiatives aired on the 4-channel BCAT-TV Network: community-produced Brooklyn Free Speech TV; BRIC-produced, Brooklyn-focused Brooklyn Independent Television; and Brooklyn Bulletin Board, a 24/7 looping announcement service used by Brooklyn non-profits.Purpose of Position: The Marketing Manager will report to the Associate Director of Marketing and be responsible for implementing a strategic marketing plan to build awareness of BRIC's community media initiatives, increase usage of media services, and expand viewership. Essential Duties & Responsibilities- Execution of a programmatic marketing plan that employs a full mix of print and online advertising, event marketing;- Oversee online marketing including providing content for website; writing copy for weekly and monthly e-blasts; - Conceive of social media strategy with editorial calendar and content for social media networks including Twitter, Facebook, YouTube, Flickr, blogs and similar platforms;- Integrate social media strategies into TV programming in order to facilitate viewer engagement: * Assist with coordination of and social interaction during live editorial events (e.g. live chats, calls for user-submitted content, etc.) * Help engage viewers in writing comments and posting on social media platforms (Facebook, Twitter, YouTube, etc.) * Monitor comments and post on platforms- Responsible for scheduling and trafficking of all print, display and online advertising;- Write copy and oversee the creation of printed materials, including quarterly CNG program inserts, education brochures, flyers, and weekly ads; take photographs to incorporate into written material and platforms; - Coordinate with BRIC's graphic designer on creative production of printed marketing materials;- Write marketing copy for TV programs and sponsorship material;- Plan community events and special events; coordinate and attend street fairs;- Attend marketing team meetings and report on activities and programs in community media, and actively contribute to resource sharing among marketing team members; work collaboratively with marketing team on BRIC-wide marketing strategy;- Other duties as assigned.Education/Experience- Bachelor's degree in Communications or related field.- A minimum of 3 years experience in marketing in a media organization.- Experience in managing content for digital platforms including websites, blogs, and social media.- Experience with Microsoft office suite; Adobe Photoshop, video editing software, InDesign and Illustrator also desirable.Skills Required- Fluency in graphic design process with excellent writing, editing and oral communication skills.- Computer proficiency in Microsoft Office Suite.- Knowledge of HTML a plus.ScheduleFull-time position with full benefits package.Interested candidates should send a brief cover letter and resume.