Senior Copywriter

New York
Dec 07, 2012
Jan 06, 2013
Human Resources
Full Time

Lippincott enjoys an enviable track record in solving the most complex branding challenges facing corporations today. From our inception in 1943 as Lippincott & Margulies to our role today working with the world’s best-loved organizations, we recognize that brands are increasingly the only real and enduring source of business advantage.

Today we are part of Oliver Wyman, a global professional services organization owned by Marsh & McLennan Companies. We have helped over 3,000 clients worldwide, creating proprietary brand identities and image management programs for corporations, retail establishments and product/service brands in every major industry.

Responsibilities include (but are not limited to) the following:
-Work with design and strategic partners to define the branded voice for client partners
- Apply creative and strategic writing skills to consumer product and corporate branding assignments.
-Develop compelling writing from strategic positioning or conceptual creative strategy to include messaging, copy platforms, taglines, etc. through to final client deliverables
-Work closely with internal marketing team to develop Lippincott’s brand voice and message
-Partner with marketing in the creation of internal and external firm communications including the development of POVs, reports and other marketing collateral
-Understand our clients' businesses and cultures
-Work effectively with cross-disciplinary internal teams.

Skills and Experience:
-Ability to apply creative and strategic writing to corporate branding assignments.
-Ability to write across communications channels including print, online, video
-Ability to coordinate and manage outside resources as needed
-Ability to apply knowledge of language and writing into copy, creative concepts and strategic frameworks.
-Ability to produce creative results independently as well as collaboratively.
-Proven writing experience, versatile writing style, and ability to deliver a range of voices in writing
-Ability to strike a balance between efficiency and creative output
-Ability to shift gears quickly and work on a range of projects across different industries simultaneously
-Experience in short form copy
-Demanding, optimistic and enthusiastic mindset.
-Understand varied brands, industries and cultures.
-6 years experience copywriting in the advertising, branding or related fields.
-BA degree in related studies.
-Knowledge of foreign language(s) a plus.

Applicants should submit the following documents for review:
• Resume
• Cover letter
• An original sample of professional but conversational writing in your natural voice
• A list of at least 25 headlines and or taglines

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