Sr. Mgr. Ecommerce Content & Platform Development

Location
New York
Posted
Dec 12, 2012
Closes
Jan 11, 2013
Contact
Mary Walsh
Category
Marketing
Duration
Full Time
General Description:
The Senior Manager, Ecommerce Content and Platform Development has responsibility for The Met Store website, including content, merchandising, operations and technology, as well as the development of additional commerce platforms as they emerge in the marketplace. The primary objective of this position is to develop a best-in-class shopping experience for Met customers. The Senior Manager, Ecommerce Content and Platform Development supervises the Ecommerce Content and Merchandising Manager and the Ecommerce Operations Manager.

Primary Responsibilities and Duties:
•Lead cross-functional teams in the periodic redesign and relaunch of the core ecommerce platform, as well as the development of new platforms. Work closely with designers and technologists to produce highly functional platform(s) consistent with Met branding.
•Manage all aspects of ecommerce platform operations and development, working closely with external platform provider(s) and internal resources. Determine strategy and oversee execution of all initiatives, prioritizing and managing projects to timelines, budget, and resources, scheduling work based on overall business plan and Merchandising objectives. Lead cross-functional teams (Ecommerce, Marketing, Customer Service, IS&T and external vendor(s)) to anticipate potential impact on current environments, customers, fulfillment, and financial reporting. Work with internal IS&T resources where necessary to implement technical and process improvements brought about by front-end platform development.
•Provide business intelligence and performance analytics using Google Analytics and internal reporting tools, reporting on KPI's, user trends, and sales performance. Determine implications for site development and merchandising. Gather information on current industry trends (benchmarking The Met Store against comparable websites).
•Manage ongoing development of user experience, identifying potential improvements based on new technologies, competitive analysis, and opportunities on vendor roadmaps. Optimize navigation and usability of site features, content, and design, taking into account market need, competition, and operational concerns.
•Oversee online merchandising, assuring that site content is organized for greatest impact and conversion. Maximize online sales through continual analysis of traffic patterns, analytics-based navigation and assortment planning. Develop creative merchandising features and presentations, maximizing visitor engagement and ultimately improving conversion.
•Optimize on-site search and incorporate search engine optimization best practices in page design and content development, working with outside search vendor (Morevisibility).
•Work with Marketing and Creative to ensure consistent branding and messaging across channels, adapting catalogue assets and merchandising "stories" to web and other platforms.
•Develop the seasonal web calendar to optimize merchandising opportunities. Expand storytelling agenda online, incorporating additional "stories", seasonal events, and special exhibitions. Collaborate with Marketing in developing content to support online marketing initiatives and programs. Work with product developers and merchants to develop seasonal and topical merchandising strategies, supplementing catalogue assortment, and with inventory planning on promotions to assist in resolving overstock issues.
•Provide input and direction to Creative for onsite copy and imagery in feature development, the introduction of new merchandise categories, the maintenance of current categories, and the evolution of static content.
•Manage web vendor and contractor relationships related to content and technology, continually evaluating partner performance. Evaluate prospective vendors through RFP process for new initiatives and/or replacement of current vendors when necessary or opportune. Negotiate contracts with assistance from Museum counsel.
•Other related duties

Requirements and Qualifications:
Experience and Skills:
•Minimum of 10 years' experience in DTC, 8 years in managing a DTC transactional website
•Experience with all aspects of website platform development: business requirements; functional specs; QA test plan development and execution; back-end systems integrations; post-launch bug resolution; code upgrades; ongoing enhancements and technical feature development
•Experience producing, scheduling, and managing website content
•Strong understanding of online ecommerce merchandising and marketing strategy
•Able to translate high-level business objectives into actionable strategies and executable tasks
•Demonstrated leadership skills and ability to direct and motivate staff and cross-functional teams
•Able to interface with senior management
•Adept at managing competing priorities, multiple tasks, and challenging situations
•Detail-oriented, with excellent initiative, execution, and follow-through
•Adept at understanding new technology, systems, and functionality
•Innate analytical thinking, problem-solving and sound decision-making skills
•Understanding of business requirements for profitability
•Excellent written and verbal communication skills

Knowledge and Education:
•B.A or B.S. required; M.A. or M.S. preferred
•Art History background a plus


Please send cover letter, resume, and salary history to employoppty@metmuseum.org as a Word attachment only with the position title in the subject line.

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