Vice President for Communications and Marketing

New York
Dec 13, 2012
Jan 12, 2013
The City College of New York Office of Human Resources
Full Time
Vice President for Communications and Marketing - Job Opening ID # 7197

The City College of New York

Reporting to the President, the Vice President for Communications and Marketing is responsible for developing and executing an integrated external and internal communications program. He or she will ensure that The City College's communications with all audiences are aligned with the institutional mission, vision, and strategy and will work toward strengthening the positive image of the College held by internal and external audiences. The Vice President will oversee the Office of Communications & Public Relations to assure a comprehensive process to strengthen the College's public image. He or she will provide politically sensitive advice to the President and senior staff on a variety of communications issues, and communicate information to the College constituencies. Specific responsibilities include:

  • Develop and implement a strategic plan for media and publications to promote a positive public image of the College and to increase media coverage of the College's goals and current achievements.
  • Develop a coordinating plan for official campus and related publications and other media. The purpose of this plan is to assure that all college communications convey a visually compelling and consistent look for the College, and are part of a comprehensive, cohesive and coherent initiative to communicate the College's vision and mission.
  • Collaborate with the Director of Admissions to plan publications and advertising that will be used to attract prospective students.
  • Collaborate with the Office of Development and Institutional Advancement to develop publications, advertising, and other media initiatives that will be useful in the College's capital campaign fund-raising.
  • Provide support for the President's Advisory Council to promote the College's public image.

The candidate for this senior-level position should have a minimum of a bachelor's degree and ten years of progressively responsible experience in communications, public relations, advertising or marketing, including strategic planning, budget and staff supervision. The candidate should have academic experience and be experienced in story placement and in developing advertising campaigns for major news media and must have publications experience, including editing and working with graphic designers. The candidate should have the ability to use print and electronic media--including television, radio, video, and the Internet--effectively as a means of conveying the College's mission and image. It is important that the successful candidate has experience with New York political issues, have strong interpersonal skills and a record of success in fostering collaboration.

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