Digital Media Analyst

Location
New York
Posted
Dec 18, 2012
Closes
Jan 17, 2013
Contact
Human Resources
Category
Publishing
Duration
Full Time
Digital Media Analyst – Pensions & Investments

Pensions & Investments – the leading source of news, data and analysis for the institutional investment community – is seeking candidates for the position of “Digital Media Analyst” to join our growing and vibrant Digital team. The Digital Media Analyst is a multi-faceted position that is integral to defining, measuring and analyzing the brand’s digital strategy across all of our digital platforms including e-mail, mobile, social and our award-winning website (pionline.com).

We are looking for a talented individual to take a proactive role in suggesting and implementing site enhancements, increasing digital ad inventory and communicating key insights to the sales team, senior management and our advertising partners. The ideal candidate will be highly analytical, capable of multi-tasking and must be an effective communicator.

Responsibilities:

Analytics and Reporting:
•Create dashboards, reports and data visualizations that clearly summarize trends, insights and business implications.
•Compile, analyze and distribute periodic and ad hoc reports containing site analytics, email analytics, whitepaper leads and campaign performance to advertising partners, ad agencies and internal stakeholders.
•Expand our brand’s digital presence by monitoring and analyzing the flow of information about our underlying content and products across major search engines, relevant social media platforms (LinkedIn, Facebook and Twitter) and other industry-related websites.

Ad Operations:
•Continually seek opportunities to expand the digital advertising inventory and communicate availability to the sales reps and the management team.
•Assist sales team with the digital RFP process.
•Track campaign performance and recommend improvements to optimize the performance of banner ads, email promotions and other digital campaigns.

Product Development:
•Generate and implement ideas for improving digital products and increasing site traffic.
•Recommend, design and execute A/B and multivariate tests leading to increased engagement with our digital products.
•Make site updates including publishing microsites, white papers and e-commerce products.

Requirements:
•Highly proficient in Microsoft Office (Excel, Powerpoint and Word).
•Excellent analytic skills with the ability to identify and articulate critical observations and insights from complex data sets.
•Proficiency in at least one of the following platforms: 24/7 RealMedia Open AdStream, Omniture SiteCatalyst, Google Analytics, Cheetahmail, Marketo, Brightcove, Disqus.
•Excellent communication and client service skills.
•Highly organized with a strong attention to detail.
•Knowledge of HTML/CSS.
•Professional experience with a media company, agency or digital consulting firm.
•BA/BS degree (quantitative major preferred).

Preferred:
•Ability to use Photoshop or other graphics package to create mockups.
•Experience with a programming language.
•Knowledge of statistics.

This is an excellent position for someone interested in learning all aspects of a digital media business. The role will provide invaluable experience and opportunities for anyone looking to learn web analytics, digital marketing, digital sales and/or front-end development.

Benefits and Perks
•Great office location – a block away from Grand Central Station in Midtown Manhattan
•A collaborative environment of young developers
•Competitive 401(k), Dental, Vision, Medical benefits

About Crain Communications Inc - An industry leader, Crain Communications Inc is one of the largest privately owned business media companies with 30 leading business, trade and consumer brands in North America, Europe and Asia. The company’s 850 employees in 11 locations produce exciting publications, digital products, events, marketing services, custom publishing, lead generation and research and data products to help its millions of readers and clients succeed. The company’s website is www.crain.com.


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