Sr. Manager, Online Engagement

Dec 18, 2012
Jan 17, 2013
Ms. Not Available
Full Time
The Corporate Marketing, Communications and Advocacy Department is part of the PSI External Affairs team. The department serves to promote, protect and fund PSI’s mission and operations.

PSI is seeking a highly skilled, passionate, and innovative Senior Manager of Online Engagement to manage the online team. The Senior Manager will provide management-level analysis to help the organization implement targeted online fundraising and engagement practices. This position requires specialized expertise in the field of online fundraising, marketing, social media, and communications. The Senior Manager of Online Engagement will report to the Director, Corporate Marketing, Communications and Advocacy and will consult with the senior members of the CMCA to develop an integrated program to win campaigns, engage supporters and build the organization’s support base in light of the organization’s tactical and strategic objectives. The Senior Manager, Online Engagement will coordinate all of PSI’s online work, including fundraising, campaigning, organizing, community building, and marketing. Additionally, the Senior Manager will serve on the CMCA Senior Management Team and will serve as a liaison to online leaders across PSI’s platforms worldwide.

The duties and responsibilities of the Senior Manager Online Engagement will include:
•Develop and execute an aggressive online fundraising program to support PSI and meet annual fundraising goal;
•Develop and execute online strategies for list-building, organizing, marketing, community building, fundraising, and advocacy strategies;
•Provide analysis and develop best practices to increase the number of supporters on PSI’s email list and expand the size of its online community through the use of social networking tools and resources;
•Manage the Coordinator, Online Engagement, as well as consultants (website, online fundraising and blog);
•Collaborate with the Development Team to design and implement online strategies for fundraising and donor acquisition;
•Coordinate closely with the Communications Department to ensure consistent branding and messaging across all of PSI’s communications channels;
•Promote innovation, risk-taking, and the use of cutting-edge technology to build PSI’s brand and maximally disseminate its message in cost effective and compelling ways;
•Constantly analyze the data generated by online work and use that knowledge to guide both strategy and implementation of online tactics;
•Develop and maintain systems and programs that measure the effectiveness of the activities of PSI’s online engagement efforts;
•Determine annual budgets and staffing levels in conjunction with the Executive Director and Senior Management Team;
•Meet or exceed annual fundraising goals.

Successful applicants must possess these qualifications:
•A minimum of 7 years experience managing online campaign and online fundraising work;
•Graduate degree in relevant area preferred or bachelors with equivalent experience;
•Strong management, budgeting, analytical, and organizational skills, including at least 5 years of relevant management experience supervising professionals and/or directing large, national or international projects;
•Extensive experience in data analysis and testing of digital strategies, fundraising, or communication;
•Adept at leading diverse and remote teams;
•Track record of successfully leading innovation and developing and executing integrated online strategies;
•Excellent planning skills. Able to work with multiple teams, set and review goals, assess risks and outcomes, and analyze data ;
•Cross-cultural, global experience;
•Languages: Excellent spoken and written English. Fluency in a second language is a plus;
•Experience with Drupal required, familiarity with Blue State or similar software is a plus;
•Design experience preferred;
•Commitment to global health or international aid.

Please apply online at No calls or emails, please.
PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of race, religion, national origin, sexual orientation or disability.

Please apply online at No calls or emails, please.

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