Assoc Director, Strategic Communications

College Park
Dec 19, 2012
Jan 18, 2013
Job Ads
Full Time
The Clarice Smith Performing Arts Center at the University of Maryland is a collaborative space that presents performances by visiting artists and by students and faculty of the School of Music (SOM) and the School of Theatre, Dance, and Performance Studies (TDPS). Programs and activities of the SOM, TDPS and the Michelle Smith Performing Arts Library are fully incorporated into the ongoing work of the Center.

The Associate Director's primary function is to facilitate and support strategic media efforts that foster understanding and support for the Center's artistic and educational contributions to the university, the local community and the national performing arts field.

The Associate Director will advise and work closely with the Director of Marketing and Communications; the Directors of the School of Music and the School of Theatre, Dance, and Performance Studies; and the staff of the Michelle Smith Performing Arts Library to develop strategic communications plans and to align those plans with key university messages. Communication planning will include institutional positioning, messaging, media relations and issues management. The Associate Director will ensure positive local, national and international media coverage that supports the brand of the Center and its partners by managing the day-to-day activities of media outreach — both paid and pitched — and will serve as an integral, proactive member of the Marketing and Communications Department. The position is also responsible for developing messaging for the Center's publications and marketing materials, both print and digital, including season guides/brochures, donor newsletters and advertisements. The Associate Director will also provide oversight of robust advertising that supports ticket revenue goals. The Associate Director will work closely with the Creative Services Manager and the Marketing Coordinator to ensure brand-right production of all these materials.
The Associate Director will:

• Lead a team of professionals (Communications Manager, Communications Coordinator and Marketing Coordinator) in ensuring that our messages, through both editorial content and advertisements, have an impact on target audiences. This team will develop content reflecting the University's brand and strategic objectives and will employ a wide range of communications and marketing tactics and tools. The Associate Director and his/her team will develop relationships with reporters and columnists, advertising representatives, performing arts faculty and other communications representatives and will work closely with them to place stories, purchase media, identify opportunities and assess trends.

• Write for all types of communication instruments including brochures, newsletters, advertisements, letters and others as required. Collaborate with the Manager, Guest Experience and Assistant Manager, Digital Media to create content for the website.

• Directly supervise 2 full-time staff members in addition to several undergraduate student employees. This will entail setting goals and benchmarks of success; training, supervision and management; and reviewing and evaluating employee performance.

QUALIFICATIONS: We will only consider your application if you meet these minimum qualifications.
• Bachelor's degree in public relations, marketing/communications, English, journalism or a related field;
• Minimum of five years of high-level experience in communications or a related field;
• Exceptional verbal, written and editing skills with meticulous attention to detail and quality;
• Proficiency with Microsoft Office programs; and
• Schedule flexibility and willingness to work some nights and weekends for performance duty as needed.

• Proven track record of distilling complex issues and topics into easily understood, persuasive messages for a wide variety of audiences;
• Superb interpersonal skills and a demonstrated ability to coach and energize staff, both those reporting to him/her and others;
• Demonstrated initiative, ability to resolve problems and ability to participate successfully in a fast-paced, team-oriented environment;
• Proven strategist;
• Previous experience in a public higher education institution;
• Background in the arts or experience with an arts institution;
• Experience with media databases, especially Cision; and
• Experience with project management tools, especially Basecamp.

SALARY: High 60s to Low 70s

TO APPLY: Submit application online at JOBS.UMD.EDU. Include cover letter, resume, and names and contact information of 3 professional references. Application deadline is January 18, 2013. For more information about the University of Maryland, please visit

The University of Maryland, College Park, actively subscribes to a policy of equal employment opportunity, and will not discriminate against any employee or applicant because of race, age, sex, color, sexual orientation, physical or mental disability, religion, ancestry or national origin, marital status, genetic information, or political affiliation. Minorities and women are encouraged to apply.