Regional Communications Director

New York
Dec 20, 2012
Jan 19, 2013
Ms. Elaine Kim
Full Time
32BJ SEIU, the largest property service union in the country, is seeking an aggressive, nimble and creative Regional Communications Director to help develop and drive a comprehensive and strategic communications program in key markets in the union’s eight-state region. The communications program includes media relations, social media and member communications for contract fights, organizing drives and legislative and political campaigns.

The Regional Communications Director will be a key member of the union’s communications team, strategizing, managing and prioritizing communications work with the geographically-based leadership team in New York City (including Connecticut, the Hudson Valley, Long Island and Florida). Additional capacity to support the manager’s work will be added by union-wide New Media and Member Communications Strategists and a communications specialist, whom the manager will supervise.

Candidates should be creative thinkers, capable and skilled multi-taskers, who know how to utilize a range of communications tools to help advance campaigns. The Regional Communications Director reports to the Director of Strategic Communications.

•Act as lead communications strategist and coordinator in key geographies;
•Create long-term plans, goals and priorities for communications in each of the assigned markets;
•Participate in campaign strategy and planning meetings with Area Leaders and campaign directors;
•Drive and execute communications plans, including media relations, new media and member communications, throughout the region; and identify needs for additional communications support at key junctures;
•Initiate contact with and respond to inquiries from print, radio, and television journalists; pitch story ideas and provide information to generate positive media coverage in the region; and work to identify opportunities to engage national media;
•Build relationships with labor, immigration, political and other key media in the region;
•Write news advisories, news releases, background pieces, fact sheets, message documents and other press materials for campaigns;
•Draft member communications, including newsletters, emails, texting and other materials for campaigns in the region;
•Conduct member interviews and spokesperson development for member communications materials and for public speaking;
•Strategize and implement new media components into campaigns, including concepts for microsites, Twitter, Facebook and email outreach;
•Perform other duties as required to support the department and its mission.

•Eight to ten years of experience in communications in labor, politics or advocacy organizations;
•Experience in strategic communications planning in large, multi-faceted organizations;
•Demonstrated experience as a project manager in a fast-paced, campaign-oriented work environment;
•Outstanding writer, able to create strong press releases, message documents and member communications materials;
•Familiarity with new media tools and openness to expanding skills in this area;
•Experience in working with and creating communications for union or organizational members on advocacy campaigns;
•Demonstrated commitment to social and economic justice, especially work with union members, low-wage and immigrant communities;
•Ability to work independently, handle multiple priority projects and meet deadlines;
•Demonstrated resourcefulness and flexibility in approach to project assignments and planning
•Ability to travel regularly for planning meetings, events and member meetings;
•Strong preference for a candidate comfortable speaking and writing in Spanish.

E-mail resume and three press-related writing samples, including your best press release, placement and oped to Absolutely no phone calls.