Regional Communications Director
32BJ SEIU, the largest property service union in the country, is seeking an aggressive, nimble and creative Regional Communications Director to help develop and drive a comprehensive and strategic communications program in key markets in the union’s eight-state region. The communications program includes media relations, social media and member communications for contract fights, organizing drives and legislative and political campaigns. The Regional Communications Director will be a key member of the union’s communications team, strategizing, managing and prioritizing communications work with the geographically-based leadership team in New York City (including Connecticut, the Hudson Valley, Long Island and Florida). Additional capacity to support the manager’s work will be added by union-wide New Media and Member Communications Strategists and a communications specialist, whom the manager will supervise. Candidates should be creative thinkers, capable and skilled multi-taskers, who know how to utilize a range of communications tools to help advance campaigns. The Regional Communications Director reports to the Director of Strategic Communications.Responsibilities:•Act as lead communications strategist and coordinator in key geographies;•Create long-term plans, goals and priorities for communications in each of the assigned markets;•Participate in campaign strategy and planning meetings with Area Leaders and campaign directors;•Drive and execute communications plans, including media relations, new media and member communications, throughout the region; and identify needs for additional communications support at key junctures; •Initiate contact with and respond to inquiries from print, radio, and television journalists; pitch story ideas and provide information to generate positive media coverage in the region; and work to identify opportunities to engage national media; •Build relationships with labor, immigration, political and other key media in the region; •Write news advisories, news releases, background pieces, fact sheets, message documents and other press materials for campaigns;•Draft member communications, including newsletters, emails, texting and other materials for campaigns in the region;•Conduct member interviews and spokesperson development for member communications materials and for public speaking;•Strategize and implement new media components into campaigns, including concepts for microsites, Twitter, Facebook and email outreach;•Perform other duties as required to support the department and its mission. Qualifications:•Eight to ten years of experience in communications in labor, politics or advocacy organizations;•Experience in strategic communications planning in large, multi-faceted organizations; •Demonstrated experience as a project manager in a fast-paced, campaign-oriented work environment; •Outstanding writer, able to create strong press releases, message documents and member communications materials; •Familiarity with new media tools and openness to expanding skills in this area; •Experience in working with and creating communications for union or organizational members on advocacy campaigns;•Demonstrated commitment to social and economic justice, especially work with union members, low-wage and immigrant communities;•Ability to work independently, handle multiple priority projects and meet deadlines;•Demonstrated resourcefulness and flexibility in approach to project assignments and planning•Ability to travel regularly for planning meetings, events and member meetings; •Strong preference for a candidate comfortable speaking and writing in Spanish. E-mail resume and three press-related writing samples, including your best press release, placement and oped to firstname.lastname@example.org. Absolutely no phone calls.