Temp Marketing Manager- People En Espanol

Time INC
New York
Dec 20, 2012
Jan 19, 2013
Erick Velez
Full Time
The Integrated Marketing Manager will develop and execute integrated marketing proposals, materials, advertorials, consumer events, merchandising, digital initiatives, promotions and programs for assigned advertising categories for People en Español magazine and PeopleEnEspanol.com as well as manage a selection of the magazine’s core branded programs. The position of Integrated Marketing Manager combines creative “big” idea/platform creation, event execution and presentation skills in an effort to leverage the People en Español brand as a vital media partner.

The Integrated Marketing Manager has a passion for all-things Hispanic media and marketing, and has extensive experience in the development and execution of 360° marketing programs. Working in partnership with Sales, Research, Editorial and Digital, the Integrated Marketing Manager will play an integral role in creating best-in-class multi-platform programs for advertisers that are strategically aligned with advertisers’ goals, objectives and budgets. The ideal candidate has experience in brand building and consumer engagement, delivers programs that meet/exceed business goals and objectives, and brings an open and creative mind to work every day.

Primary Responsibilities:
• Idea generation and program development: Work with sales and marketing colleagues to develop marketing materials for print, digital/mobile, event, retail and more to maximize advertising revenues.
• Project management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners.
• Program management: Manage the fulfillment and execution of proposed sold concepts including advertorials, sweepstakes, contests, promotions, events, digital components, etc.
• Marketing category lead: Responsible for developing and executing marketing programs in the beauty, fashion, jewelry, pharmaceutical and non-profit categories.
• Signature Program management: Manage one of the magazine’s key branded Signature Programs across multiple platforms (print, online, live event), from planning to execution and final reporting.
• Presentation development and execution: Work with various departments (i.e. strategic research department, digital, creative services and events) to create compelling proposals, presentations and sell sheets.
• Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities.

• Bachelors degree required, minimum 5-7 years marketing experience, preferably in media/advertising
• Must have strong creative and writing skills and extensive experience in developing compelling multi-platform integrated marketing programs, particularly experience in and knowledge of digital marketing and social media
• Superior time management skills and capacity to manage multiple projects with tight deadlines
• Meticulous attention to detail
• Written and verbal fluency in Spanish a plus
• Familiarity with Hispanic market and strong relationships with Hispanic media/marketing companies a plus
• Experience in the beauty, fashion and pharmaceutical categories preferred.
• Flexibility and the ability to learn new skills quickly
• Ability to work independently and think strategically
• Team player, self-starter who is also extremely innovative, professional and resourceful
• Ideal candidate must be highly proactive and solution-oriented
• Live events and Retail experience a plus
• Must be proficient in PowerPoint, Word and Excel

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