Project Manager, Ad Operations

New York
Dec 20, 2012
Jan 19, 2013
Ms. Hiring Manager
Digital Media
Full Time
American Media Inc. is looking for an Project Manager, Ad Operations. This position will manage the implementation, optimization, and reporting for all online advertising on various AMI digital sites.

This position will report to Business Operations and will work closely with the brands sales staff and Site Directors. As the primary contact for trafficking and optimizing online advertising campaigns, the Ad Operations Manager is responsible for all ad operations through our ad server- DART for Publishers (DFP), and any 3rd party remnant and email vendor.

Specific responsibilities include:

- Trafficking all interactive ads in DART for Publishers (DFP)

- Working closely with 3rd party email vendor to submit and test creative for newsletters and partner emails

- Testing all ad creative for both site and newsletters, and ensuring all ad creative adheres to site specs

- Closely monitoring campaign pacing and optimization to ensure campaigns deliver in full

- Reporting for all ad campaigns, internally and to clients

- Working with 3rd party vendors and DFP support team to traffic and ensure proper reporting of tags and campaigns

- Supporting Site Directors, and sales staff in maintaining client relationships and optimizing campaigns to meet client objectives

- Managing client relationships when issues and questions arise regarding creative, ad tag issues, pacing/optimization, and/or reporting conflicts

- Working with Interactive team to QA and test new site features and content

- Working with internal billing department to report impressions and record insertion orders

- online/interactive advertising experience

- Experience with DART for Publishers (DFP, Doubleclick) is strongly preferred

- An in-depth understanding of online advertising, trafficking ads and ad serving platforms

- Familiarity with 3rd party ad tags (Point Roll, Atlas, Eyeblaster, etc.) and rich media, and a basic understanding of HTML and tag scripts

Please be sure to include cover letter and salary requirements when responding to this job post.

More jobs like this