Associate Director, Integrated Marketing Solutions
Associate Director, Integrate Marketing Solutions is part of the Integrated Marketing solutions Group, reporting to EVP, Marketing Solutions & Planning, and supporting the West Coast Sales effort with national responsibilities. The Integrated Marketing Solutions Group is the department responsible for building Alloy Digital market positioning and the creation/development of all sponsor/advertiser programs/proposals and media plans which are sold by the national sales team. Associate Director, Integrate Marketing Solutions will be responsible for generation of proposals and pitches for West Coast sales with additional responsibility to cover other territories as needed. He/she will build comprehensive and strategic solutions that effectively meet client’s business objectives, deliver on current digital trends and drive highest possible profit for our company. This position will have a focus on the entertainment (movies/TV) categories, and its desired that applicants should have some entertainment experience.It is essential that candidates for this role boast experience in digital media marketing, preferably having worked directly with sponsored/media-based programs, and has the ability to generate strong concepts based on brand and business objectives. He/she must be able to communicate concepts coherently to a project team and champion them with an account manager and client. Interest and ability to present concepts at client meetings is required.Following are some of the attributes and responsibilities essential to Associate Director, Integrate Marketing Solutions:•Understanding of digital media, content and latest trends •Develop cutting edge creative concepts for media programs that meet client objectives. •Ability to understand marketing communication objectives and assist in the strategic solution.•Facilitate articulation of client’s business requirements and business goals, then translate them into innovative and aesthetic consumer experiences. No calls please.