Marketing Manager,

New York
Dec 29, 2012
Jan 28, 2013
Full Time
About AOL

At AOL we’re focused on radically redefining the world of online communications. We are transforming how people around the globe connect with information, entertainment and one another by bringing together award winning journalists and innovative technologies to create rich and engaging consumer experiences. We look for people who are exceptionally imaginative, collaborative, and truly excited about our mission - to inform, entertain and connect the world.

About AOL Advertising

AOL Advertising is revolutionizing the way online advertising works. We operate on the cutting edge of media, giving clients a diversity of means to reach global audiences that consume AOL content on a daily basis. AOL is uniquely positioned in the marketplace to work with brands to move their stories forward given our focus on original content, sophisticated distribution models and social marketing approaches. Simply put, we tell the story, take it places and get people talking.

Senior/Marketing Manager ( Group)

Sr. /Marketing Managers at are primarily responsible for defining and executing marketing strategies for – across display, mobile and text – to drive key adoption of core network products and demand managed services.  In this role, the candidate will position’s advertising solutions to the marketplace and its customers and clients. The Sr/Marketing Manager is responsible for strategy planning and executing go-to-market B2B plans which include the development of marketing programs, categorized messaging, collateral, tradesite, research, case studies and internal and external client communications.
This position will work closely with Network Sales, Product, Publisher Services, AOL B2B Marketing , PR, and Internal Communications teams to ensure that the brand is positioned both internally/externally drive revenue and awareness in-market.


Develop, launch and manage marketing plans to advertisers, agencies and the industry at large to drive growth and demand of the premium network     business.
Execute high profile industry and proprietary events to solidify’s leadership position with clients, partners, and competitors.
Communicate the value proposition of the core network and develop the sales tools that support  our products and services; create collateral for all audiences (marketers, publishers, etc.) including sales presentations, training docs, FAQs, one sheets and other collateral, as needed
Be the expert of the non-reserved digital space, the buyers and the buying criteria. Be the expert on competition and how we differentiate. Stay abreast on customer and competitive research and intelligence.
Cross promote, integrate and evangelize the importance of, internally, to National and Advance Sales & Marketing teams.
Coordinate closely with Sales, Product, Operations and Technology teams on product development, launches, and roadmaps.
Monitor the financial performance of current marketing programs and assess return on investment and program effectiveness.


Proven creative thinker that can generate and execute innovative “out of the box” marketing ideas
Demonstration of a highly committed work ethic and a passion for digital advertising and ad technology
Excellent oral and written communication, negotiation and presentation skills.
Superior business sense, problem solving, project management and analytical skills.
Ability to work in a dynamic environment and as a team player is a must.
3-5 years experience in digital advertising industry, preferably in a Marketing role.  Experience in advertising products, especially with ad networks and/or ad tech preferred.
MBA preferred.  Degree in marketing and/or technology and a passion for media and technology preferred.

AOL is an equal opportunity employer and does not discriminate on the basis of age, color, disability, marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other classification prescribed by applicable law.

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