Associate Manager, Integrated Marketing

Employer
Location
New York
Posted
Jan 02, 2013
Closes
Feb 01, 2013
Contact
Ms. Analisa Cortez
Category
Marketing, Publishing
Duration
Full Time
This Old House is looking for an Associate Manager of Integrated Marketing to add to the team responsible for growing the advertising base of the No.1 home improvement brand in America. If you’re a motivated self-starter with a gift for storytelling, a talent for problem-solving that delivers on clients’ objectives, and a desire to be an integral part of the sale, this could be your next move.

Reporting to the Executive Marketing Director, you’ll service assigned account executives by conceptualizing and implementing 360-degree solutions for advertisers that draw on our wide array of assets, including television sponsorships, TV syndication spots, custom content (print, digital and video), edit tie-ins, online campaigns and promotions, sweeps/contests, reader panel research, social and mobile media, events, trade shows, project house partnerships, and more.

Responsibilities:
?Idea generation and program development: Collaborate with sales and marketing colleagues to develop integrated opportunities that harness our unmatched multimedia resources and drive cross-platform revenue

?Presentation/proposal writing: Write and execute persuasive PowerPoint presentations and proposals that articulate our unique value proposition, spin a compelling story based on research and brand fit, and include integrated marketing solutions that creatively provide advertisers with return on objective

?Category development: Research the competitive landscape and develop presentations that advance TOH benefits and strategies for growing our share in a variety of endemic and non-endemic categories

?Digital & TV coordination: Work with digital team and TV partners in Concord to conceptualize and execute integrated proposals

?Promotional material execution: Share responsibility for creating sell sheets, eblasts and promotional materials for edit and marketing programs

?Relationship building: Foster relationships with third party organizations and vendors who can enhance our offerings


Qualifications:
?2-5 years of print/digital marketing or agency experience
?Extreme comfort in a deadline-driven, detail-oriented role
?Strong written, verbal and organizational skills
?Proficiency in PowerPoint, Word and Excel is a must. InDesign would come in handy
?Experience working with MRI syndicated research
?A passion for—or track record in—the home category is a plus

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