CRM Content Director

Jan 03, 2013
Feb 02, 2013
Carla Davie
Full Time
We are looking for an experienced CRM Content Director to help shape *and guide the content (articles, tips, slide shows, videos, etc.) that *we create and curate for our clients' online customer relationship *management programs. Candidates must have experience working with *consumer brands and interfacing on a strategic level with brand managers* at Fortune 500 companies.
* *Provide strategic counsel to CPG brand managers on content marketing
* *Help shape and deliver client presentations
* *Lead, mentor and motivate a team of writers (in-house and freelancers)
* *Set and maintain the editorial direction for multiple digital *properties that a team of writers and other collaborators can carry out
* *Ensure that each property's writers are creating excellent content that is in line with brand equities
* *Collaborate with the leaders of design, UX, search and branding to *ensure overall consistency and integrity of each digital property
* *Stay abreast of and share the latest trends and developments in the creation and publishing of digital content
*Barefoot Proximity is a fast-growing agency with a national reputation *for, among other things, digital content creation and curation. We are *part of the BBDO family of agencies, independently evaluated as one of *the world's most creative and effective networks.

* 7-10 years of professional writing and editing experience, with* at least 3 years in a chief editor role within a digital context
* Proven success providing counsel to CPG brand managers at Fortune 500 firms
* Proven success with managing a team of writers
* Outstanding presentation and client relationship skills
* Experience leading large, multiple CRM projects simultaneously
* Expert knowledge of digital content and how it's discovered, read and shared
* Outstanding editing and writing skills

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