Associate Manager Marketing

Jan 07, 2013
Feb 06, 2013
Casey Heimerman
Marketing, Other
Full Time
The position reports directly to the Assistant Director, Marketing. This position is responsible and accountable for the marketing of a portfolio of journals, under the direction of the Assistant Director of Marketing. The position is responsible for the development, administration and execution of the marketing plans for the Journals including creation of appropriate and cost effective marketing strategies; implementation of marketing activities including the creation of campaigns from copywriting and layout/design recommendations to execution through marketing vehicles such as direct mail, advertising, web and e-mail promotions, and tradeshow exhibits. This includes analysis of results in relation to both the annual budget and the overall goals and objectives of the ACS Publications Division. The incumbent is charged with accomplishing all goals and objectives specifically assigned to the Product Marketing area. This is accomplished through general consultation with the Assistant Director, Marketing, Sales Account Managers and Directors, Editorial Development Managers, and Editors. Position works within a team environment to collectively achieve the goal of expanding the overall market influence of the Product Group.

1. Proposes and implements annual individual marketing plans for the journal product line in support of the overall mission statement and strategic plan of the Publications Division.
2. Coordinates the execution of all planned promotion campaigns. Manages vendors as needed. Makes recommendations for future campaigns based on analysis of results.
3. Manages product marketing launch activities for new journals, acting as the marketing lead with the product launch team.
4. Serves as lead on assigned department wide responsibilities.
5. Makes written and formal verbal presentations. Travels to tradeshows and meetings.
6. Works with the Channel Marketing Manager and Sales staff to ensure that Journals are being promoted to meet revenue goals through all appropriate sales channels, providing sales support materials and training resources as needed.

College degree or equivalent experience; may have an advanced degree or equivalent experience; 5+ years of experience. Degree in Marketing is preferred. Experience related to creating and implementing marketing plans, new product introduction, and competitive analysis preferred.

ACS is a drug-free/smoke-free, equal opportunity employer. The ACS offers truly competitive salaries and an outstanding benefits package; health, retirement, and transportation benefits are only some of those provided.

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