Women's Fashion PR Account Director

New York
Jan 07, 2013
Feb 06, 2013
Mr. Jeff Woodward
Full Time
Factory PR seeks a Women's Fashion PR Account Director. The candidate should be tapped in culturally and have a genuine passion for the public relations and Fashion fields. The position calls for an enthusiastic social media consumer and publicity strategist. This position reports directly to VP and will supervise, develop, coach and mentor a dynamic team including an Assistant.

(in order of frequency and importance)

-Secure strategic press coverage [features as well as product placement] in top national, regional and online media outlets

-Maintain strong relationships with Fashion Directors, key fashion editors, relevant fashion stylists and bloggers

-Maximize and create social media campaigns

-Create innovative communications strategies each seasonal for large national brands

-Conceptualize and execute press events

-Manage press events including event budgets

-Cultivate relationships with influencers for product seeding/recruit brand ambassadors

-Attend key industry events

-Accompany clients and editors on press trips [international and domestic]


-Minimum 5-years experience

-Superior knowledge of fashion/consumer media practices, as well a phenomenal track record in garnering top tier coverage in print, broadcast TV and online mediums.

-Solid understanding of fashion trends and market.

-Candidate MUST have experience in press event planning with big brand/big budget experience a plus.

-Candidate is responsible for creation, maintenance and timely distribution of editorial reports, press clippings and budgetary tracking documents.

- Experience in supervising/mentoring junior staff is required.

-Must exhibit strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues.

-Must have high level of interest and proficiency in New Media landscape, and experience with outlets including blogs, communities and networks.

-Bachelors degree - ideally in Communications, Journalism, Public Relations, English, Marketing or a related field.

-Must be proficient in Powerpoint, Photoshop, Excel, Word, and social media networks

-Must have ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent CAN DO attitude!

Please email resume and cover letter to hr@factorypr.com.

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