Social Media & Marketing Manager
Core Tasks> Implement and develop the social media strategy for Mediaplanet North America (NA) and online distribution of our publications, > Lead in defining the policy and procedures, > Develop educational training tools on social media for internal use on management and operational level, > Execute all Social Media Strategies developed by the Project Managers for their publications in NA, > Gather and distribute relevant content from publishers in a timely fashion,> Work with multiple departments spread out over several offices in NA. > Report directly to the General Manager of North America and work closely with the Head of NA Production and Operations. > Work in direct contact with all the Managing Directors of the four NA offices, as well as one additional representative from each office.General Social Media> Build followers and fan-base on all social media platforms,> Announce new publications and tease upcoming publications,> Generate original, newsworthy real-time updates that adhere to the Mediaplanet “persona”,> Spark conversations with fan-base and promote interaction with readers.Online Distribution > Collect data and execute analysis of online readership, > Find the appropriate online vehicals for reaching our publications’ target audiences, and establish partnerships with these parties. Branding> Ensure that the Mediaplanet brand is positivly portayed and well represented online, > Maintain company profile on websites such as LinkedIn and Glassdoor, > Demonstrate a good understanding and excution of SEO. Your Experience> BS/BA degree from an accredited college or university and approximately three (3) years of experience in advertising, communications, marketing, or PR. > Knowledge of graphic design best practices and principles for both print and web projects> Strong technical background with advanced computer skills> A solid understanding of ethical search engine optimization techniques> Demonstrated experience and a passion for the social technology universe > Experience with online monitoring and measurement platforms. > Data, analytics, and metrics orientedYour Communication Skills> Strong leadership capabilities and strong interpersonal skills,> Strong communication and presentation skills,> Excellent written and verbal communication skills,> Ability to work independently and as a member of a team, > Be able to develop and maintain strong working relationships with both internal and external stakeholders,> Ability to work effectively under deadlines and juggle several assignments simultaneously,> Comfortable working in an enviroenment that is sales and ROI driven,> Ability to proactively and independently define plans and goals. Your Technical Skills>Experience using: Microsoft Word, Excel, PowerPoint, and Outlook 2007 or 2010Adobe Design Suite CS4 or CS5 (Photoshop, InDesign, Illustrator, Dreamweaver, Flash)> Strong understanding of HTML and CSS,> Knowledge of web usability best practices, website navigation design and flow, content classification, and content management methods and systems.