Marketing Manager

New York
Jan 08, 2013
Feb 07, 2013
Ms. Lourdes Saillant
Digital Media
Full Time
UrbanDaddy is seeking a self-directed, detail-oriented Marketing Manager to join our Client Marketing team. This is an opportunity for an experienced, high-energy marketing specialist to work with our sales, events, and business development teams to conceive, develop, sell and execute compelling marketing programs while ensuring clients’ marketing programs are synchronous with UrbanDaddy’s brand positioning. The position is based in New York and reports to the Vice President of Sales.

Core Responsibilities
Conceptualize and develop revenue-generating marketing programs, including large-scale multi-platform ideas, promotional partnerships and advertiser events
Creative development of marketing collateral; including but not limited to, advertiser-facing decks, program one sheets and recaps
Collaborate with sales, editorial and production and other internal departments to achieve project objectives
Interact with and manage client input and feedback throughout the entire scope of process, from concept to project completion
Manage all aspects of individual marketing programs, including timelines, budgets, etc.
Source, hire and manage outside vendors to assist in fulfilling programs (when necessary)
Meet with clients as needed to present proposals and/or discuss ongoing marketing programs in development as well as added-value concepts and requirements
Investigate and evaluate new partnership opportunities
Provide mentorship to junior team members
Within the first six months, the Marketing Manager is expected to achieve the following (at a minimum):
Execute full-scale marketing programs (without oversight from senior management)
Work with sales to create, package and help sell-through at least one high-profile deal
Lead development of (from ideation to conclusion) at least one high-profile advertiser-based marketing program that includes online and offline elements
Qualifications & Experience
At least five years of online marketing experience (including mobile, social media and event program extensions)
Experience with 360-degree multi-platform marketing programs
Combination of creativity and strategic acumen
Comfortable working independently as well as a team player
Excellent organizational, time management, communications and presentation skills
Able to thrive in a fast-paced, results-oriented environment, handle dynamic situations, and work under pressure
BA in Marketing, Communications or other relevant field is required

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