Digital & Social Media Marketing Director

New York
Jan 14, 2013
Feb 13, 2013
Human Resources
Full Time
Our Young Readers Marketing department is currently seeking a Digital & Social Media Marketing Director. This person will be responsible for developing and overseeing the execution of strategic social media and digital initiatives for the Penguin Young Readers brand.

Specifically, the Digital & Social Media Marketing Director:
1. Oversees all social media strategies across all social media platforms (Facebook, Tumblr, Instagram, Twitter)
2. Develops and manages high-profile communities for the Penguin Young Readers brand (Penguin Teen, Penguin Classroom, Penguin Kids, etc.)
3. Conceives, creates and executes innovative online marketing campaigns across the Penguin Young Readers imprints
4. Manages and executes digital advertising strategies
5. Monitors and analyzes social media campaigns/trends and their impact on the company brand
6. Identifies and develops integrated partnership/sponsorship strategies to meet brand goals
7. Oversees strategy and production of marketing apps
8. Collaborates with various internal departments (Editorial, Digital Publishing, Sales, Marketing, Publicity) to develop and execute digital marketing and publicity campaigns
9. Supervises a team of four employees

Please apply to join this collaborative team if you meet the following requirements:
- At least 8 years of experience executing social media marketing and digital programs
- Excellent written and verbal communication skills
- Social community management experience
- Familiarity with digital analytics and media tracking tools
- Excellent supervisory skills and ability to manage a staff
- Proficiency with various social media platforms
- Experience working with youth-related brands a plus

Please email your resume and cover letter with salary requirement to indicating the position for which you are applying in the subject line. No phone calls/agencies.

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