Associate Marketing Manager

Employer
Location
New York
Posted
Jan 14, 2013
Closes
Feb 13, 2013
Contact
Alexis Bressler
Category
Marketing
Duration
Full Time
Palgrave Macmillan is looking to appoint an enthusiastic, talented Associate Marketing Manager to join our friendly, creative and hardworking team. Reporting to the Senior Marketing Manager, you will be responsible for the global marketing of our scholarly lists covering Economics, Finance, Business and Management.

Major Responsibilities:

Devising and managing annual promotional budgets for your lists
Planning, briefing and delivering a range of marketing campaigns
Building relationships within key communities/associations
Market research and new product development
Reporting & analysis of ROI on subject marketing activities
Occasional travel in the US and internationally
Required Skills / Knowledge:


· First rate communication skills and the ability to establish, develop, and maintain good working relationships within internal teams and externally with authors, customers and associates

· Effective marketing skills, including experience of planning and running a range of direct and digital campaigns, social media, advertising and events

· Outstanding organizational skills, a systematic approach to their work, excellent time management and the ability to prioritize effectively

· Ability to evaluate, adapt and work flexibly to achieve the maximum results in all areas of work

Experience Needed:

3 years experience in marketing
Previous experience within publishing/ academic marketing would be desirable
Educational Background Required:



Bachelors Degree











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