Account Director

New York
Jan 15, 2013
Feb 14, 2013
Ms. Teresa Koberstein
Full Time
Title: Account Director

Position Reports To: President

Basic Function: Oversee and execute day to day public relations efforts on behalf of Krupp Group accessories and e-commerce clients and responsible for managing the accessories team. Develop original, out-of-the-box ideas to promote the brands, garner larger feature pieces and pitch trend stories. Focus on the big-picture strategy and achieving client goals, alongside securing product placement.

Essential duties:
-Strategic planning and execution for achieving client goals
-Brainstorm on new press vehicles, cross-promotion ideas and brand building opportunities for further client promotion
-Creating a working calendar for each client and team member to keep their PR goals on track for the season
-Pitching stories and compiling press releases, to secure:
oLarger feature-type/ news pieces
oTrend Stories
oProfile pieces
-Responsible for updating client bio’s and any written materials
-Communicating and managing expectations with clients regularly on PR needs such as: look books, images, news worthy evolvements, etc.
-Orchestrating PR tactics for each client alongside the fashion calendar:
oMarket Appointments
oPress Releases
oAppropriate Celebrity lends and gifting
-Provide managerial support and delegation to Senior AE, Junior AE & Assistant, as well as work with Digital Media Team
oImplementing and evolving processes and new procedures
oSample trafficking
-Editor/ Stylist Appointments
oConduct seasonal press appointments for each client
oHold showroom appointments
-Create, oversee and coordinate client events
-Facilitate celebrity outreach
-Daily communication with editors, stylists and clients, and foster relationships with the press on behalf of the client
-Review monthly status reports
-Communicate with clients their editorial placements, productivity, and overarching goals
-Create focused media lists
-Work with Fashion Team on Fashion Week efforts

Include resume and cover letter stating your interest in Krupp Group, elaborate on why you are the ideal candidate for this position, and you salary requirements. Please use pdf format. No phone calls, please.

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